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MarketShare Named a Digiday Signal Awards Finalist

Haun Li
by Haun Li July 15th, 2015
MarketShare Named a Digiday Signal Awards Finalist

MarketShare DecisionCloud is a finalist for the Digiday Signal Awards, honoring the platforms simplifying marketing for brands, agencies and publishers. Read Full Article

Neustar Takes Precision Marketing to the Next Level

Carlos Sandrea
by Carlos Sandrea July 15th, 2015
Neustar Takes Precision Marketing to the Next Level

We’re thrilled to announce today that Neustar is releasing a brand new version of our integrated marketing solution, PlatformOne™. In this latest iteration, we’ve included innovative updates and features behind a newly streamlined and intuitive user interface. Read Full Article

Leverage Location: 6 Tips to Optimize Regional Marketing

Haun Li
by Haun Li July 8th, 2015
Leverage Location: 6 Tips to Optimize Regional Marketing

Six key steps to optimizing marketing allocation by geography Read Full Article

Infographic: Vacation Travelers

Tomás Hernandez
by Tomás Hernandez July 1st, 2015
Infographic: Vacation Travelers

Every year, marketers and advertisers face substantial challenges in capturing the attention of travelers. In fact, a study soon to be released by Neustar and the e-tailing group revealed that a mere 7% of consumers gave retailers an “A" for the relevance of their ads. With a better understanding of the preferences and behaviors of their audiences, marketers can dramatically improve their targeting to consumers. We've highlighted how the ideal getaway varies according to demographic group. Read Full Article

Webinar: What Every Marketer Needs to Know About the FCC's New TCPA Laws

Tomás Hernandez
by Tomás Hernandez June 30th, 2015
Webinar: What Every Marketer Needs to Know About the FCC's New TCPA Laws

Marketers face considerable challenges in complying with the Telephone Consumer Protection Act (TCPA). On Wednesday, August 5 at 2:00pm ET, Neustar will host a webinar on the current regulatory landscape of TCPA and how authoritative consumer intelligence is helping to mitigate risk while driving operational efficiencies. Read Full Article