"Marketing" Articles

BLOG LISTING LAYOUT

Infographic: Vacation Travelers

Tomás Hernandez
by Tomás Hernandez July 1st, 2015
Infographic: Vacation Travelers

Every year, marketers and advertisers face substantial challenges in capturing the attention of travelers. In fact, a study soon to be released by Neustar and the e-tailing group revealed that a mere 7% of consumers gave retailers an “A" for the relevance of their ads. With a better understanding of the preferences and behaviors of their audiences, marketers can dramatically improve their targeting to consumers. We've highlighted how the ideal getaway varies according to demographic group. Read Full Article

Webinar: What Every Marketer Needs to Know About the FCC's New TCPA Laws

Tomás Hernandez
by Tomás Hernandez June 30th, 2015
Webinar: What Every Marketer Needs to Know About the FCC's New TCPA Laws

Marketers face considerable challenges in complying with the Telephone Consumer Protection Act (TCPA). On Wednesday, August 5 at 2:00pm ET, Neustar will host a webinar on the current regulatory landscape of TCPA and how authoritative consumer intelligence is helping to mitigate risk while driving operational efficiencies. Read Full Article

Boosting Identity Data Quality to Increase Marketing ROI

Joe Ariganello
by Joe Ariganello June 24th, 2015
Boosting Identity Data Quality to Increase Marketing ROI

It's your biggest time of the year. And you and your team are running on all cylinders. Your ad agency came up with a killer campaign and you're ready to deliver it to customers and prospects to drive them back to your site, your store, or your call center to make that purchase. But you wait. And wait. Why isn't anyone coming? Read Full Article

What Industry Leaders are Saying about Neustar and MarketShare Joining Forces

Haun Li
by Haun Li June 11th, 2015
What Industry Leaders are Saying about Neustar and MarketShare Joining Forces

What Industry Leaders are Saying about Neustar and MarketShare Joining Forces Read Full Article

7 Questions to Ask Your CRM Onboarding Partner

Haun Li
by Haun Li June 11th, 2015
7 Questions to Ask Your CRM Onboarding Partner

We’ve been trained to think of CRM onboarding as the holy grail of personalized marketing. Once you’re able to ingest the data from IT (after months of effort) and get it on-boarded to a data platform (a battle won from privacy), it feels like you’ve won a coveted award. But in reality, it’s after the data is onboarded when the real work begins. Read Full Article