"Marketing" Articles

7 Questions to Ask Your CRM Onboarding Partner

Haun Li
by Haun Li June 11th, 2015
7 Questions to Ask Your CRM Onboarding Partner

We’ve been trained to think of CRM onboarding as the holy grail of personalized marketing. Once you’re able to ingest the data from IT (after months of effort) and get it on-boarded to a data platform (a battle won from privacy), it feels like you’ve won a coveted award. But in reality, it’s after the data is onboarded when the real work begins. Read Full Article

Revenue Attribution: 5 Ways to Get Teams Onboard

Traci  Lee Chu
by Traci Lee Chu June 1st, 2015
Revenue Attribution: 5 Ways to Get Teams Onboard

Revenue attribution can be a key roadmap for companies. Here are five ways to operationalize revenue attribution. Read Full Article

Infographic: Enterprise-Scale Marketing Analytics

Haun Li
by Haun Li May 21st, 2015
Infographic: Enterprise-Scale Marketing Analytics

Big data infographic about enterprise scale marketing analytics. MarketShare DecisionCloud™ is Built-for-Big: Big Data, Big Models, Big Results. Read Full Article

MarketShare at Cannes

Haun Li
by Haun Li May 20th, 2015
MarketShare at Cannes

Join MarketShare at the upcoming Cannes Lions Festival, June 21-27 Read Full Article

​Here’s How To Win a Genius Award

Haun Li
by Haun Li May 14th, 2015
​Here’s How To Win a Genius Award

How to win an ANA Genius Award for excellence in marketing Read Full Article