"Marketing" Articles

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Webinars: Market Analytics and Segmentation

Tomás Hernandez
by Tomás Hernandez July 17th, 2015
Webinars: Market Analytics and Segmentation

Marketers can't compete today with yesterday's segmentation platforms. Neustar's revolutionary approach enables leading companies in Telecom, Retail, Financial Services, Media and Advertising to get what they need most—marketing insights—quickly and efficiently. Join Neustar for two upcoming educational webinars to learn what an advanced segmentation system looks like, as well as case study examples for how to gain and leverage actionable insights that power omnichannel marketing precision! Read Full Article

3 Key Ways Analytics Can Make Your Print Circular Marketing More Effective

Haun Li
by Haun Li July 16th, 2015
3 Key Ways Analytics Can Make Your Print Circular Marketing More Effective

See how marketing analytics can make print circular strategy smarter, and more effective. Read Full Article

MarketShare Named a Digiday Signal Awards Finalist

Haun Li
by Haun Li July 15th, 2015
MarketShare Named a Digiday Signal Awards Finalist

MarketShare DecisionCloud is a finalist for the Digiday Signal Awards, honoring the platforms simplifying marketing for brands, agencies and publishers. Read Full Article

Neustar Takes Precision Marketing to the Next Level

Carlos Sandrea
by Carlos Sandrea July 15th, 2015
Neustar Takes Precision Marketing to the Next Level

We’re thrilled to announce today that Neustar is releasing a brand new version of our integrated marketing solution, PlatformOne™. In this latest iteration, we’ve included innovative updates and features behind a newly streamlined and intuitive user interface. Read Full Article

Leverage Location: 6 Tips to Optimize Regional Marketing

Haun Li
by Haun Li July 8th, 2015
Leverage Location: 6 Tips to Optimize Regional Marketing

Six key steps to optimizing marketing allocation by geography Read Full Article