"Marketing" Articles

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Unlocking the Potential of Cross-Device

Haun Li
by Haun Li October 26th, 2015
Unlocking the Potential of Cross-Device

MarketShare has partnered Crosswise, Drawbridge, MediaMath, & Tapad to help brands optimize across all screens. Read Full Article

IBM Partners With MarketShare on Predictive Marketing Analytics for IBM Watson

Haun Li
by Haun Li October 14th, 2015
IBM Partners With MarketShare on Predictive Marketing Analytics for IBM Watson

In collaboration with MarketShare and other industry partners, IBM is introducing new data discovery models – called Expert Storybooks – that will help guide users on how to understand, learn and reason with different types of data sources for more effective predictive decision making. Read Full Article

Taco Bell Markets "Outside the Bun" with its New Website: Ta.co

Lori Anne Wardi
by Lori Anne Wardi September 30th, 2015
Taco Bell Markets "Outside the Bun" with its New Website: Ta.co

When you think of a really good taco, you probably think “fresh, spicy, and fun.” That seems to be exactly what Taco Bell had in mind with the launch of its brand new website and online restaurant: ta.co. The launch of ta.co is a great reminder to brands everywhere that the letters to the right of the dot can be a powerful way to customize your brand, engage with your audience, and build brand loyalty. Read Full Article

MarketShare DecisionCloud Named Best Predictive Marketing Platform in 2015 Digiday Signal Awards

Haun Li
by Haun Li September 25th, 2015
MarketShare DecisionCloud Named Best Predictive Marketing Platform in 2015 Digiday Signal Awards

The Digiday Signal Awards has named MarketShare DecisionCloud as the Best Predictive Marketing Platform for 2015, and a finalist in three additional categories. Read Full Article

The Internet of Things Raises the Stakes on STEM Education

Lisa Hook
by Lisa Hook September 21st, 2015
The Internet of Things Raises the Stakes on STEM Education

There’s little doubt that the Internet of Things will provide numerous benefits and transform the way we interact with our world. But are we equipped as a country to build and run it? While the U.S. currently leads the world in innovating for IoT, we run the risk of falling behind because we’re unprepared to meet rising demand for the specialized talent it requires. Read Full Article