"Marketing" Articles

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Six New Year Data Health Tips to Help You Better Target Customers

Aruna Paramasivam
by Aruna Paramasivam December 28th, 2015
Six New Year Data Health Tips to Help You Better Target Customers

As we get ready to end the year and prepare for an exciting 2016 where plenty of marketing predictions abound, one concept remains clear: the focus on better targeting the right customers is top of mind for many marketers. Read Full Article

Four Ways You’re Misreading Your New Holiday Customers

John Wallace
by John Wallace December 17th, 2015
Four Ways You’re Misreading Your New Holiday Customers

I hope this year’s holiday sales drive scores of new customers to your brand. But as the holiday season comes to a close and you step back to analyze your efforts—to understand who your new customers are and what channels and tactics drove them to you—you may want to take a moment to reassess your assumptions. If you’re like many marketers, you could be operating under the influence of four common misperceptions of who holiday customers are and the value they deliver. Read Full Article

4 Ways You’re Misreading Your New Holiday Customers

John Wallace
by John Wallace December 14th, 2015
4 Ways You’re Misreading Your New Holiday Customers

Common misconceptions about the Lifetime Value of holiday shoppers versus the benefits of off-season and remarketing for new customer acquisition. Read Full Article

Analysis: To Drive Ticket Sales for Action Films, How Should Studios Allocate Their Marketing?

Haun Li
by Haun Li December 5th, 2015
Analysis: To Drive Ticket Sales for Action Films, How Should Studios Allocate Their Marketing?

MarketShare and Google have partnered to understand how TV, digital, and other forms of advertising can impact action films in the box office. Read Full Article

Still Confused by the New TCPA Rulings? You’re Not Alone.

Tom McNeal
by Tom McNeal December 2nd, 2015
Still Confused by the New TCPA Rulings? You’re Not Alone.

Despite the fact that the Telephone Consumer Protection Act (TCPA) has been in place for 25 years, TCPA violations rose by more than 25 percent last year. In an effort to reverse this trend, the Federal Communications Commission (FCC) released new TCPA rulings in July of this year to help companies better identify and prevent unsolicited telemarketing, robocalls, and other undesirable communications practices that the TCPA was created to address. For the moment, however, the new rulings seem to raise as many questions as they answer. Read Full Article