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Customer Journey Analytics: A Q&A with Forrester Research

Tomás Hernandez
by Tomás Hernandez February 23rd, 2016
Customer Journey Analytics: A Q&A with Forrester Research

Customer journey analytics is a practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints. Marketers can then use the information gathered over time to optimize the interactions and predict the behavior of their customers in the future. To provide a better understanding of customer journey analytics, Neustar recently commissioned Forrester Research to share its insights though a question-and-answer session with Tina Moffett, a senior analyst at Forrester. Read Full Article

AdWeek Webinar: When Marketing Meets Analytics

MarketShare
by MarketShare February 16th, 2016
AdWeek Webinar: When Marketing Meets Analytics

AdWeek Webinar: When Marketing Meets Analytics Read Full Article

Who Cares About the Grammy Awards?

Lina Miranda
by Lina Miranda February 12th, 2016
Who Cares About the Grammy Awards?

Hot on the heels of the biggest game of the year for American football fans is the biggest show of the year for music lovers. On Monday, February 15, 2016, the National Academy of Recording Arts and Sciences will air its annual Grammy Awards to recognize outstanding achievements in the music industry. Who exactly are these viewers? Obviously they love music. But a deeper look tells us so much more. Read Full Article

Super Bowl 50 Ads Reimagined with New Top-Level Domains

Lori Anne Wardi
by Lori Anne Wardi February 10th, 2016
Super Bowl 50 Ads Reimagined with New Top-Level Domains

The call to action used in any Super Bowl spot can make or break the investment. Domain names were prominently featured in 35 percent of the ads, a testament to the important role that domain names continue to play in the overall marketing mix. Top-level domains made their Super Bowl debut this past Sunday. Here are just a few Super Bowl domain names reimagined through a new top-level domain filter. Read Full Article

Big Data: Insightful or Exclusionary?

Tomás Hernandez
by Tomás Hernandez February 8th, 2016
Big Data: Insightful or Exclusionary?

When it comes to information for and about consumers, is big data everything it promises to be? And do we all have the potential to benefit equally from the insights derived from that data? In an effort to answer these questions, the Federal and Trade Commission (FTC) recently investigated the advantages and risks to consumers of using big data. Read Full Article