"Marketing" Articles

Big Data: Insightful or Exclusionary?

Tomás Hernandez
by Tomás Hernandez February 8th, 2016
Big Data: Insightful or Exclusionary?

When it comes to information for and about consumers, is big data everything it promises to be? And do we all have the potential to benefit equally from the insights derived from that data? In an effort to answer these questions, the Federal and Trade Commission (FTC) recently investigated the advantages and risks to consumers of using big data. Read Full Article

TV Matters: Do Something About It

Sumit Shukla
by Sumit Shukla February 4th, 2016
TV Matters: Do Something About It

With Neustar’s new partnership with comScore’s TV service (formerly Rentrak) marketers can now extend the reach of their TV campaigns online. In other words, you no longer have to think about TV and online audiences in silos; it’s now possible to reach your TV audiences wherever they are, online and on mobile. Here are just a few ways this changes the game for marketers. Read Full Article

Webinar: When Marketing Meets Analytics—An Attribution Love Story

Tomás Hernandez
by Tomás Hernandez January 27th, 2016
Webinar: When Marketing Meets Analytics—An Attribution Love Story

In marketing, measurement and attribution are everything. They’re part of the perfect match between marketing and brand success. Join us on Thursday, February 9, 2016 at 1:00pm ET, when AdWeek will host a Neustar-sponsored webinar to discuss the latest best practices for measurement and attribution in today’s omnichannel world. Read Full Article

From Brew Sipping to Grunge Listening: Political Insights You Have to See to Believe

Peggy Liao
by Peggy Liao January 26th, 2016
From Brew Sipping to Grunge Listening: Political Insights You Have to See to Believe

Neustar’s AdAdvisor Political Audiences sheds light on how the behavior of registered Democrats and Republicans compares to that of the average American. Using this data, campaigns and advocacy groups can understand, connect with, and expand their support base. Did you know that Republicans are more likely to own iPhones and Democrats more likely to use Twitter? The following infographic highlights similar non-intuitive insights about registered voters in 2015. Read Full Article

Data-Driven Strategies for Relevant Omnichannel Marketing

Tomás Hernandez
by Tomás Hernandez January 25th, 2016
Data-Driven Strategies for Relevant Omnichannel Marketing

At this stage of the omnichannel game, we know that the best consumer experiences are driven by a wealth of insights that allow for extremely relevant communication. After all, if marketers want to keep their customers happy and loyal they must first show how valuable those customers are by making every interaction pertinent to their interests and needs. But how do marketers surmount the common barriers of siloed and poor-quality data that get in the way of personalizing the consumer experience? Read Full Article