"Marketing" Articles

In 2016—and Beyond—It’ll Be All About the Data

Tomás Hernandez
by Tomás Hernandez January 6th, 2016
In 2016—and Beyond—It’ll Be All About the Data

Late in 2015, an announcement was made that raised very little fanfare in the mainstream media: Google was open-sourcing its artificial intelligence (AI) engine, TensorFlow. The move might be seen as just another example of the search giant’s championing universal access to innovative source code. But underneath the surface the implications are far more reaching. Read Full Article

Six New Year Data Health Tips to Help You Better Target Customers

Aruna Paramasivam
by Aruna Paramasivam December 28th, 2015
Six New Year Data Health Tips to Help You Better Target Customers

As we get ready to end the year and prepare for an exciting 2016 where plenty of marketing predictions abound, one concept remains clear: the focus on better targeting the right customers is top of mind for many marketers. Read Full Article

Four Ways You’re Misreading Your New Holiday Customers

John Wallace
by John Wallace December 17th, 2015
Four Ways You’re Misreading Your New Holiday Customers

I hope this year’s holiday sales drive scores of new customers to your brand. But as the holiday season comes to a close and you step back to analyze your efforts—to understand who your new customers are and what channels and tactics drove them to you—you may want to take a moment to reassess your assumptions. If you’re like many marketers, you could be operating under the influence of four common misperceptions of who holiday customers are and the value they deliver. Read Full Article

4 Ways You’re Misreading Your New Holiday Customers

John Wallace
by John Wallace December 14th, 2015
4 Ways You’re Misreading Your New Holiday Customers

Common misconceptions about the Lifetime Value of holiday shoppers versus the benefits of off-season and remarketing for new customer acquisition. Read Full Article

Analysis: To Drive Ticket Sales for Action Films, How Should Studios Allocate Their Marketing?

Haun Li
by Haun Li December 5th, 2015
Analysis: To Drive Ticket Sales for Action Films, How Should Studios Allocate Their Marketing?

MarketShare and Google have partnered to understand how TV, digital, and other forms of advertising can impact action films in the box office. Read Full Article