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Marketing Performance Measurement: A Q&A with Forrester Research

Tomás Hernandez
by Tomás Hernandez March 9th, 2016
Marketing Performance Measurement: A Q&A with Forrester Research

Marketing measurement no longer hinges entirely on the customer’s last touchpoint. Nowadays, marketers seek a more sophisticated and nuanced approach to measurement—one that provides them with a unified view of customer interactions and enables them to develop complex cross-channel analytics. Using such an approach, marketers can hone their personalization efforts and ultimately engage more deeply with their customers. To provide a better understanding of marketing performance measurement, Neustar recently commissioned Forrester Research to share its insights though a question-and-answer session with Tina Moffett, a senior analyst at Forrester. Read Full Article

Can Attribution Pick Out the Unnecessary Ad?

Haun Li
by Haun Li March 3rd, 2016
Can Attribution Pick Out the Unnecessary Ad?

Discover the attribution challenge of customers who intend to convert, regardless of a marketing touch. Read Full Article

For Republican Primary Voters, What Are the Hot Button Issues in 2016?

Lina Miranda
by Lina Miranda March 1st, 2016
For Republican Primary Voters, What Are the Hot Button Issues in 2016?

Using Neustar’s Market Analytics and Segmentation solution—and its robust dataset of over 15,000 consumer attributes—we've investigated the demographics, behaviors, lifestyles, opinions, and attitudes of Super Tuesday voters. In this first of a two-part blog series, we look at a handful of hot button political issues—gun control, privacy, and the environment—for Republican voters in particular. Read Full Article

Marketing Performance Measurement: A Q&A with Forrester Research

MarketShare
by MarketShare February 29th, 2016
Marketing Performance Measurement: A Q&A with Forrester Research

Marketers today seek a nuanced approach to measurement—one that provides a unified view of customer interactions and develops complex cross-channel analytics. Read Full Article

Not Getting What You Need from Your DMP? Here’s Why.

Tomás Hernandez
by Tomás Hernandez February 24th, 2016
Not Getting What You Need from Your DMP? Here’s Why.

Ever since its inception, the data management platform (DMP) has been revered as the panacea for the modern marketer deluged with numbers and information. But DMPs are falling short of their promise. According to a newly released AdAge white paper, based on a survey sponsored by Neustar, most DMPs are found to be profoundly disappointing in how well they’re meeting marketers’ needs and expectations. Yet many of the frustrations that marketers face with their DMPs are a function not of the product itself. Read Full Article