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Not Getting What You Need from Your DMP? Here’s Why.

Tomás Hernandez
by Tomás Hernandez February 24th, 2016
Not Getting What You Need from Your DMP? Here’s Why.

Ever since its inception, the data management platform (DMP) has been revered as the panacea for the modern marketer deluged with numbers and information. But DMPs are falling short of their promise. According to a newly released AdAge white paper, based on a survey sponsored by Neustar, most DMPs are found to be profoundly disappointing in how well they’re meeting marketers’ needs and expectations. Yet many of the frustrations that marketers face with their DMPs are a function not of the product itself. Read Full Article

Customer Journey Analytics: A Q&A with Forrester Research

MarketShare
by MarketShare February 23rd, 2016
Customer Journey Analytics: A Q&A with Forrester Research

Exploring the world of customer behavior, emotion, perception and motivation to reveal how brands can understand their customers and enhance their path to purchase journey. Read Full Article

Customer Journey Analytics: A Q&A with Forrester Research

Tomás Hernandez
by Tomás Hernandez February 23rd, 2016
Customer Journey Analytics: A Q&A with Forrester Research

Customer journey analytics is a practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints. Marketers can then use the information gathered over time to optimize the interactions and predict the behavior of their customers in the future. To provide a better understanding of customer journey analytics, Neustar recently commissioned Forrester Research to share its insights though a question-and-answer session with Tina Moffett, a senior analyst at Forrester. Read Full Article

AdWeek Webinar: When Marketing Meets Analytics

MarketShare
by MarketShare February 16th, 2016
AdWeek Webinar: When Marketing Meets Analytics

AdWeek Webinar: When Marketing Meets Analytics Read Full Article

Who Cares About the Grammy Awards?

Lina Miranda
by Lina Miranda February 12th, 2016
Who Cares About the Grammy Awards?

Hot on the heels of the biggest game of the year for American football fans is the biggest show of the year for music lovers. On Monday, February 15, 2016, the National Academy of Recording Arts and Sciences will air its annual Grammy Awards to recognize outstanding achievements in the music industry. Who exactly are these viewers? Obviously they love music. But a deeper look tells us so much more. Read Full Article