"Marketing" Articles

Data-Driven Strategies for Relevant Omnichannel Marketing

Tomás Hernandez
by Tomás Hernandez January 25th, 2016
Data-Driven Strategies for Relevant Omnichannel Marketing

At this stage of the omnichannel game, we know that the best consumer experiences are driven by a wealth of insights that allow for extremely relevant communication. After all, if marketers want to keep their customers happy and loyal they must first show how valuable those customers are by making every interaction pertinent to their interests and needs. But how do marketers surmount the common barriers of siloed and poor-quality data that get in the way of personalizing the consumer experience? Read Full Article

Cross Device? Cross Everything is Better!

Carlos Sandrea
by Carlos Sandrea January 14th, 2016
Cross Device? Cross Everything is Better!

We’re proud to announce today the continued evolution of our integrated marketing solution, PlatformOne™. With new cross-device frequency analysis, geographical heat maps, multi-time-zone support, and many other enhancements, the ongoing innovation of PlatformOne keeps delivering to marketers exactly what they need: holistic marketing intelligence. Read Full Article

Infographic: Forrester Total Economic Impact of Neustar PlatformOne

Tomás Hernandez
by Tomás Hernandez January 14th, 2016
Infographic: Forrester Total Economic Impact of Neustar PlatformOne

Last year, Forrester Consulting conducted a Total Economic Impact™ study to examine the potential return on investment (ROI) that enterprises might realize with PlatformOne, Neustar's integrated marketing solution. A new infographic highlights some of the more compelling findings from the study. Read Full Article

Neustar a Visionary in Gartner's Latest Magic Quadrant

Tomás Hernandez
by Tomás Hernandez January 11th, 2016
Neustar a Visionary in Gartner's Latest Magic Quadrant

Today we’re proud to announce that Neustar is once again a Visionary in Gartner’s newly released Magic Quadrant (MQ) for Digital Marketing Hubs. This is the second independent evaluation of PlatformOne by a major analyst firm, and we’re happy to be recognized for our completeness of vision and ability to execute. Read Full Article

In 2016—and Beyond—It’ll Be All About the Data

Tomás Hernandez
by Tomás Hernandez January 6th, 2016
In 2016—and Beyond—It’ll Be All About the Data

Late in 2015, an announcement was made that raised very little fanfare in the mainstream media: Google was open-sourcing its artificial intelligence (AI) engine, TensorFlow. The move might be seen as just another example of the search giant’s championing universal access to innovative source code. But underneath the surface the implications are far more reaching. Read Full Article