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Announcing the 2018 ANA Genius Award Winners for Data and Analytics Excellence

Jason Masini
by Jason Masini October 26th, 2018
Announcing the 2018 ANA Genius Award Winners for Data and Analytics Excellence

The winners of the 2018 ANA Genius Awards include Cisco Systems, Diageo, Fossil Group, Nationwide and Scotts Miracle-Gro. Each brand had shown outstanding work in the field of marketing data and analytics. Read Full Article

It’s True: Brands With Advanced Analytics Culture Report Better Business Results

Marc Vermut
by Marc Vermut October 26th, 2018
It’s True: Brands With Advanced Analytics Culture Report Better Business Results

Neustar is excited to release the findings of our 2018 study with Forrester in partnership with the ANA - via the Neustar-powered Data Analytics Center (DAC) – that verifies that brands with an advanced analytics culture report higher ROI, revenue, and marketing efficiency. Read Full Article

Is Deterministic Data Facing an Identity Crisis?

Jason Masini
by Jason Masini October 25th, 2018
Is Deterministic Data Facing an Identity Crisis?

Michael Schoen, VP of Marketing Solutions at Neustar, is interviewed for a podcast where he discusses how deterministic data and probabilistic data are helping companies understand consumer identities. Read Full Article

Data Drought? Prepare for a Deluge

Julie Fleischer
by Julie Fleischer October 24th, 2018
Data Drought? Prepare for a Deluge

With walled gardens and the implementation of GDPR, marketers everywhere fear their good consumer data is going to dry up. Don’t worry, you’re going to continue to see a flood of data. But, as always, it’s about quality and not quantity. Read Full Article

From Attribution to Activation: How Cricket Uses Analytics to Drive Double-Digit Growth

Jason Masini
by Jason Masini October 11th, 2018
From Attribution to Activation: How Cricket Uses Analytics to Drive Double-Digit Growth

At a panel session during Advertising Week New York, Neustar VP Julie Fleischer talked with digital marketing directors from AT&T and Hearts and Sciences to dig into how Cricket Wireless has leveraged analytics like MTA and MMM to activate on the customer journey. Read Full Article