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Will GDPR Kill Our Data-Driven Future?

Julie Fleischer
by Julie Fleischer June 19th, 2018
Will GDPR Kill Our Data-Driven Future?

Modern marketers have come to love what data can show them. Today’s customer insights and personalization are possible because of data. So is GDPR going to ruin everything? Fortunately, the answer is no. Data with integrity will improve your people-based marketing. Read Full Article

GDPR: Don’t Let a Good Data Crisis Go to Waste

Steven Silvers
by Steven Silvers June 1st, 2018
GDPR: Don’t Let a Good Data Crisis Go to Waste

With the implementation of GDPR, brands are going to be left searching for customer insights. But with change comes opportunity. Brands now have the chance to truly rework how they gather data in order to have more meaningful connections with their true customers. Read Full Article

The New Age of TV: A Cheat Sheet for Marketers

Michael Greenberg
by Michael Greenberg May 31st, 2018
The New Age of TV: A Cheat Sheet for Marketers

TV advertising is going through a major transition. Technology and data are giving marketers new tools to target consumers like never before. To help you stay current with the lingo, here’s a handy guide you can use the next time you hear a TV marketing and measurement term for the first time. Read Full Article

Use Data Like an Omnichannel Marketer to Succeed as an Omnichannel Retailer

Marc Vermut
by Marc Vermut May 29th, 2018
Use Data Like an Omnichannel Marketer to Succeed as an Omnichannel Retailer

The customer journey has changed. To ensure you are engaging with your high-value customers, it takes an all-encompassing marketing effort that goes across all your online and offline channels. Here are 7 steps your organization can take to hit all the right notes. Read Full Article

Is Your Marketing Measurement Giving You Mixed Messaging?

Mike Finnerty
by Mike Finnerty May 24th, 2018
Is Your Marketing Measurement Giving You Mixed Messaging?

Learn how to get past having a disjointed view of the customer by using a unified analytics approach that leverages advanced identity resolution. It’s the best way to ensure your people-based marketing is actually reaching the right people. Read Full Article