"Marketing" Articles

BLOG LISTING LAYOUT

Cross-Device Identity Can Create Blind Spots in the Customer Journey

Brian Foster
by Brian Foster April 14th, 2016
Cross-Device Identity Can Create Blind Spots in the Customer Journey

Cross-device identity speaks directly to the explosion of digital interactions, yet connecting online-to-offline interactions often leads to blind spots. Read Full Article

Which Attribution Models are Best?

Robert Stratton
by Robert Stratton April 13th, 2016
Which Attribution Models are Best?

Marketers want a clear way to decide how much value each channel or campaign adds to their companies’ success. But it can be hard to tell which of the many attribution methodologies in use will provide the most accurate answers. To address the attribution question, MarketShare turned to big data for help. Read Full Article

451 Research Reports on Neustar’s Strategy to Integrate the Universe of IoT

Tomás Hernandez
by Tomás Hernandez April 8th, 2016
451 Research Reports on Neustar’s Strategy to Integrate the Universe of IoT

Running through every step of Neustar’s evolution as a company has been a single, common thread: our expertise as a neutral, authoritative provider of massively scaled identity registry services. Today, we see this foundation as a natural fit for yet another stage in our growth: developing registry services for the Internet of Things (IoT). Analyst group 451 Research recently took a close look at our strategy in this area and presented their findings in a report. Read Full Article

Webinar: Reducing TCPA Risk in Outbound Healthcare Communications

Tomás Hernandez
by Tomás Hernandez April 4th, 2016
Webinar: Reducing TCPA Risk in Outbound Healthcare Communications

Organizations across the healthcare industry are continuously challenged with understanding the impact of the recent Federal Communication Commission Declaratory Ruling and Order released on July 10, 2015. Join us on Thursday, April 21, 2016 at 2:00 pm ET, when FierceHealthcare will host a Neustar-sponsored webinar to discuss the interpretation of the new TCPA order for the healthcare industry. Read Full Article

Unified Marketing Impact Analytics: A Q&A with Forrester Research

Tomás Hernandez
by Tomás Hernandez March 28th, 2016
Unified Marketing Impact Analytics: A Q&A with Forrester Research

Unified marketing impact analytics (UMIA) is a blend of statistical techniques that assigns business value to each element of the marketing mix at both a strategic and tactical level. To gain a full view of marketing performance, UMIA uses a combination of approaches in marketing analytics. To provide a better understanding of unified marketing impact analytics, Neustar recently commissioned Forrester Research to share its insights though a question-and-answer session with Tina Moffett, a senior analyst at Forrester. Read Full Article