"Marketing" Articles

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.brand TLDs: Where the Wild Things Are

Mark Jackley
by Mark Jackley May 9th, 2016
.brand TLDs: Where the Wild Things Are

.brands (new Top Level Domains operated by brands) are showing lots of creativity as companies explore their uses. Swatch and Omega are two top brands illustrating this trend. Read Full Article

Neustar Partners with Tomorrow Networks to Engage Healthcare Audiences on Mobile

Peggy Liao
by Peggy Liao May 5th, 2016
Neustar Partners with Tomorrow Networks to Engage Healthcare Audiences on Mobile

At this year’s Mobile Media Summit, on May 16 in New York City, Neustar and Tomorrow Networks executives will engage in a fireside chat to discuss the recent partnership between their companies. Formally announced in March, this partnership will allow marketers in the healthcare space to use Neustar AdAdvisor Audiences to deliver more personalized and relevant messaging to consumers’ mobile devices. Read Full Article

The Key to Digital Transformation in Marketing? A Strong Identity Layer.

Lynn Schlesinger
by Lynn Schlesinger April 27th, 2016
The Key to Digital Transformation in Marketing? A Strong Identity Layer.

In organizations of all sizes and in all industries, marketing is undergoing a digital transformation. This shift was the hot topic of discussion at the Chief Digital Officer Global (CDX) Forum in New York last week. More than 150 digital leaders from around the country convened at the event to share best practices, speak on the value of influencers, and extoll the virtues of taking risks, and of being innovative and authentic. One attendee in particular, Allstate Insurance, shared its key to success in these efforts: adding an identity layer to their marketing initiatives, enabling offline and online data to be combined and applied together. Read Full Article

Turbocharge Your Marketing Engine With Actionable Customer Insights

Peggy Liao
by Peggy Liao April 25th, 2016
Turbocharge Your Marketing Engine With Actionable Customer Insights

Check out this interactive infographic to see how Neustar’s innovative approach to data onboarding can help you find new audiences and better engage existing customers. Read Full Article

MarketShare DecisionCloud Named SIIA Business Technology CODiE Award Finalist

Tomás Hernandez
by Tomás Hernandez April 19th, 2016
MarketShare DecisionCloud Named SIIA Business Technology CODiE Award Finalist

We're proud to announce that MarketShare DecisionCloud was named a finalist for the 2016 SIIA CODiE Awards in the Best Big Data Reporting & Analytics Solution category. Finalists represent the information industry’s best products, technologies, and services in software, content and business technology. Read Full Article