"Marketing" Articles

Webinar: Reducing TCPA Risk in Outbound Healthcare Communications

Tomás Hernandez
by Tomás Hernandez April 4th, 2016
Webinar: Reducing TCPA Risk in Outbound Healthcare Communications

Organizations across the healthcare industry are continuously challenged with understanding the impact of the recent Federal Communication Commission Declaratory Ruling and Order released on July 10, 2015. Join us on Thursday, April 21, 2016 at 2:00 pm ET, when FierceHealthcare will host a Neustar-sponsored webinar to discuss the interpretation of the new TCPA order for the healthcare industry. Read Full Article

Unified Marketing Impact Analytics: A Q&A with Forrester Research

Tomás Hernandez
by Tomás Hernandez March 28th, 2016
Unified Marketing Impact Analytics: A Q&A with Forrester Research

Unified marketing impact analytics (UMIA) is a blend of statistical techniques that assigns business value to each element of the marketing mix at both a strategic and tactical level. To gain a full view of marketing performance, UMIA uses a combination of approaches in marketing analytics. To provide a better understanding of unified marketing impact analytics, Neustar recently commissioned Forrester Research to share its insights though a question-and-answer session with Tina Moffett, a senior analyst at Forrester. Read Full Article

​Marketing Mix Modeling and Multi-Touch Attribution: Just One is Not Enough

Haun Li
by Haun Li March 17th, 2016
​Marketing Mix Modeling and Multi-Touch Attribution: Just One is Not Enough

MarketShare offers a simple primer on marketing mix modeling, multi-touch attribution, and how the two work together to help brands make more effective decisions. Read Full Article

Hispanic Democratic Primary Voters: Who Are They Really?

Lina Miranda
by Lina Miranda March 15th, 2016
Hispanic Democratic Primary Voters: Who Are They Really?

Using Neustar’s Market Analytics and Segmentation solution—and its robust dataset of over 15,000 consumer attributes—we've investigated the demographics, behaviors, lifestyles, opinions, and attitudes of election primary voters. In this second of a two-part blog series, we look at Democrats who identify as Hispanic. Read Full Article

Beware the Single-Channel Catalog Measurement

Haun Li
by Haun Li March 10th, 2016
Beware the Single-Channel Catalog Measurement

To measure catalog effectiveness correctly, brands must go beyond analyzing catalogs in a vacuum. This post explains why. Read Full Article