"Marketing" Articles

Turbocharge Your Marketing Engine With Actionable Customer Insights

Peggy Liao
by Peggy Liao April 25th, 2016
Turbocharge Your Marketing Engine With Actionable Customer Insights

Check out this interactive infographic to see how Neustar’s innovative approach to data onboarding can help you find new audiences and better engage existing customers. Read Full Article

MarketShare DecisionCloud Named SIIA Business Technology CODiE Award Finalist

Tomás Hernandez
by Tomás Hernandez April 19th, 2016
MarketShare DecisionCloud Named SIIA Business Technology CODiE Award Finalist

We're proud to announce that MarketShare DecisionCloud was named a finalist for the 2016 SIIA CODiE Awards in the Best Big Data Reporting & Analytics Solution category. Finalists represent the information industry’s best products, technologies, and services in software, content and business technology. Read Full Article

Cross-Device Identity Can Create Blind Spots in the Customer Journey

Brian Foster
by Brian Foster April 14th, 2016
Cross-Device Identity Can Create Blind Spots in the Customer Journey

Cross-device identity speaks directly to the explosion of digital interactions, yet connecting online-to-offline interactions often leads to blind spots. Read Full Article

Which Attribution Models are Best?

Robert Stratton
by Robert Stratton April 13th, 2016
Which Attribution Models are Best?

Marketers want a clear way to decide how much value each channel or campaign adds to their companies’ success. But it can be hard to tell which of the many attribution methodologies in use will provide the most accurate answers. To address the attribution question, MarketShare turned to big data for help. Read Full Article

451 Research Reports on Neustar’s Strategy to Integrate the Universe of IoT

Tomás Hernandez
by Tomás Hernandez April 8th, 2016
451 Research Reports on Neustar’s Strategy to Integrate the Universe of IoT

Running through every step of Neustar’s evolution as a company has been a single, common thread: our expertise as a neutral, authoritative provider of massively scaled identity registry services. Today, we see this foundation as a natural fit for yet another stage in our growth: developing registry services for the Internet of Things (IoT). Analyst group 451 Research recently took a close look at our strategy in this area and presented their findings in a report. Read Full Article