"Marketing" Articles

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More Fraud in the Future? You Can Bank on It.

Jennifer Gilmore
by Jennifer Gilmore September 27th, 2016
More Fraud in the Future? You Can Bank on It.

Is your bank well equipped to deal with account origination fraud? We have some tips on how to avoid the latest fraudulent trend. Read Full Article

Neustar Announces Landmark Advanced Marketing Attribution Analytics Partnership With Facebook

Maria Kiskis
by Maria Kiskis September 26th, 2016
Neustar Announces Landmark Advanced Marketing Attribution Analytics Partnership With Facebook

This week, Neustar and Facebook announced a landmark partnership to enable marketers to better understand campaign results on Facebook, Instagram, and Audience Network. It is exciting to see our partnership come to life for new advanced marketing analytics in both multi-touch attribution (MTA) and marketing mix modeling (MMM). Read Full Article

What’s the Buzz at AdWeek? Join Neustar and Find Out.

Peggy Liao
by Peggy Liao September 19th, 2016
What’s the Buzz at AdWeek? Join Neustar and Find Out.

As marketers around the world gear up for AdWeek, three areas have emerged as hot topics for 2017. Join Neustar for discussions of television vs. mobile, data-driven insights, and location-based marketing. Read Full Article

Getting TV Attribution Right

Haun Li
by Haun Li August 3rd, 2016
Getting TV Attribution Right

Critical actions and insights you need to get TV attribution right. Read Full Article

Business or Pleasure? Customer Motivation Matters When it Comes to Marketing ROI.

Peggy Liao
by Peggy Liao July 18th, 2016
Business or Pleasure? Customer Motivation Matters When it Comes to Marketing ROI.

The reason for travel changes a customer’s key motivations and should drive marketing decisions. The Frequent Traveler audience in Neustar AdAdvisor targets this group. Read Full Article