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Neustar IDMP Named a ‘Leader’ in Recent Forrester Wave

Jason Masini
by Jason Masini June 6th, 2017
Neustar IDMP Named a ‘Leader’ in Recent Forrester Wave

Neustar IDMP earns the most coveted designation, with Forrester citing our identity resolution as one of the key differentiators that marketers should consider from our platform over competitor offerings. Read Full Article

Is Fraud the Real Culprit for Wasted Ad Spend?

Zarnaz Arlia
by Zarnaz Arlia May 17th, 2017
Is Fraud the Real Culprit for Wasted Ad Spend?

Ad fraud wastes billions in marketing budgets each year. The best solution brands can employ is investing more in customer identity to ensure they are reaching the right people. Read Full Article

How Strong is Your Customer Graph?

Peggy Liao
by Peggy Liao May 11th, 2017
How Strong is Your Customer Graph?

A connected customer graph offers marketers the ability to establish a comprehensive, up-to-date, and reliable view of their customers. This 360-degree view allows marketers to not only identify and target high-value prospects; it gives them the foundation for continued customer satisfaction as their relationship grows with customers after the first conversion. Read Full Article

A Trusted Way for Your Business to Be Found

Holly O’Hora
by Holly O’Hora March 23rd, 2017
A Trusted Way for Your Business to Be Found

When it comes time to search for a local business, Neustar Localeze ensures customers can find accurate information through all forms of online tools, from Google to GPS/navigation apps, with your most up-to-date information. Read Full Article

Follow the Lead of Tourney Winners, Ensure Your Team Is on Same Page

Jason Masini
by Jason Masini March 16th, 2017
Follow the Lead of Tourney Winners, Ensure Your Team Is on Same Page

Marketing teams can connect better with their customers and each other when everyone is using the same playbook, just like the best teams in the basketball tournament. Read Full Article