"Marketing" Articles

Canon Takes Its .brand to the World, Moves Its Global Site to .CANON

Tony Kirsch
by Tony Kirsch May 23rd, 2016
Canon Takes Its .brand to the World, Moves Its Global Site to .CANON

As the .brand movement continues to gain momentum across the globe, this week's announcement of yet another high-profile .brand launch was fantastic news for the industry. Japanese powerhouse Canon publicly announced the transition of its global homepage from www.canon.com to www.global.canon and even created a simple, yet powerful image to highlight the innovative move. Read Full Article

Desktop, Mobile, and Connected TV: Together at Last

Peggy Liao
by Peggy Liao May 12th, 2016
Desktop, Mobile, and Connected TV: Together at Last

Another piece of the omni-screen puzzle falls into place as Neustar and Tremor Video expand our partnership to include connected TV in addition to desktop and mobile. This collaboration enables precision audience-targeting across all three screens. Read Full Article

.brand TLDs: Where the Wild Things Are

Mark Jackley
by Mark Jackley May 9th, 2016
.brand TLDs: Where the Wild Things Are

.brands (new Top Level Domains operated by brands) are showing lots of creativity as companies explore their uses. Swatch and Omega are two top brands illustrating this trend. Read Full Article

Neustar Partners with Tomorrow Networks to Engage Healthcare Audiences on Mobile

Peggy Liao
by Peggy Liao May 5th, 2016
Neustar Partners with Tomorrow Networks to Engage Healthcare Audiences on Mobile

At this year’s Mobile Media Summit, on May 16 in New York City, Neustar and Tomorrow Networks executives will engage in a fireside chat to discuss the recent partnership between their companies. Formally announced in March, this partnership will allow marketers in the healthcare space to use Neustar AdAdvisor Audiences to deliver more personalized and relevant messaging to consumers’ mobile devices. Read Full Article

The Key to Digital Transformation in Marketing? A Strong Identity Layer.

Lynn Schlesinger
by Lynn Schlesinger April 27th, 2016
The Key to Digital Transformation in Marketing? A Strong Identity Layer.

In organizations of all sizes and in all industries, marketing is undergoing a digital transformation. This shift was the hot topic of discussion at the Chief Digital Officer Global (CDX) Forum in New York last week. More than 150 digital leaders from around the country convened at the event to share best practices, speak on the value of influencers, and extoll the virtues of taking risks, and of being innovative and authentic. One attendee in particular, Allstate Insurance, shared its key to success in these efforts: adding an identity layer to their marketing initiatives, enabling offline and online data to be combined and applied together. Read Full Article