"Marketing" Articles

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A Trusted Way for Your Business to Be Found

Holly O’Hora
by Holly O’Hora March 23rd, 2017
A Trusted Way for Your Business to Be Found

When it comes time to search for a local business, Neustar Localeze ensures customers can find accurate information through all forms of online tools, from Google to GPS/navigation apps, with your most up-to-date information. Read Full Article

Follow the Lead of Tourney Winners, Ensure Your Team Is on Same Page

Jason Masini
by Jason Masini March 16th, 2017
Follow the Lead of Tourney Winners, Ensure Your Team Is on Same Page

Marketing teams can connect better with their customers and each other when everyone is using the same playbook, just like the best teams in the basketball tournament. Read Full Article

Unified Marketing Impact Analytics: A Q & A with Forrester Research

MarketShare
by MarketShare February 28th, 2017
Unified Marketing Impact Analytics: A Q & A with Forrester Research

UMIA is a blend of statistical techniques that assigns business value to each element of the marketing mix at both a strategic and tactical level. Read Full Article

Personalization Begins and Ends with the Quality of Your Data

Jason Masini
by Jason Masini February 24th, 2017
Personalization Begins and Ends with the Quality of Your Data

According to a recent eMarketer study, almost three-quarters of retailers in North America have listed “Personalization” as their #1 priority for 2017. Better data through marketing analytics can be the solution to create better customer relationships. Read Full Article

A Strong Marketing Analytics Playbook Leads to a Winning Team

Jason Masini
by Jason Masini February 1st, 2017
A Strong Marketing Analytics Playbook Leads to a Winning Team

The Falcons and Patriots need a solid game plan to win Sunday’s game. Neustar’s GameDay Playbook can make your business a winner using marketing analytics. Read Full Article