"Marketing" Articles

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Invest in Good Marketing Analytics for Brand Growth

Julie Fleischer
by Julie Fleischer September 1st, 2017
Invest in Good Marketing Analytics for Brand Growth

When WPP, the top advertising holding company, announced that their shares had tumbled 11% due to reduced CPG budgets, there was a lot of industry hand-wringing. Read Full Article

Why Brands Should Shift Their Focus from Data to Identity

Steven Wolfe Pereira
by Steven Wolfe Pereira August 14th, 2017
Why Brands Should Shift Their Focus from Data to Identity

Now is a great time for marketers to band together and go on the offensive by taking control of the data conversation. With trusted identity, data becomes an indispensable marketing asset that can used to drive reach, conversion and growth. Read Full Article

Onboarding is the Foundation for Your People-Based Marketing

Julie Fleischer
by Julie Fleischer August 10th, 2017
Onboarding is the Foundation for Your People-Based Marketing

There’s much more to onboarding than just match rates. Neustar uses trusted identity sources that connect the online and offline worlds to ensure your marketing reaches actual people, not outdated cookies. Read Full Article

Neustar Report Shows Retailers See Strong Signs of Purchase Intent from Pinners

Jason Masini
by Jason Masini August 9th, 2017
Neustar Report Shows Retailers See Strong Signs of Purchase Intent from Pinners

In a case study looking at three luxury retailers, our multi-touch attribution solution details how advertising on Pinterest proved to be a valuable investment for them with a 28:1 return and impressive engagement. Read Full Article

Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

Zarnaz Arlia
by Zarnaz Arlia July 25th, 2017
Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

The 2017 Ad Age Fact Pack on the Leading National Advertisers shows some fascinating stats in how brands advertise their products, and how much they spend to do it. Read Full Article