"Marketing" Articles

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Nationwide SVP Says Measurement Drives Brand Growth

Alex LePage
by Alex LePage September 12th, 2017
Nationwide SVP Says Measurement Drives Brand Growth

At Neustar Connect, Nationwide SVP of Customer Insights and Analytics, Brad Lemons discusses with Forbes’ Bruce Rogers the ways measurement drives growth and how measurement is an essential part of Nationwide’s entire business strategy, not just marketing. Read Full Article

These 3 Trends Will Make You a Better Marketer

Ryan Galili
by Ryan Galili September 12th, 2017
These 3 Trends Will Make You a Better Marketer

The Future of Marketing, according to Michael Wolf, Founder and CEO of Activate — in conversation with Neustar CMO Steven Wolfe Pereira — revolves around messaging bots, television, and cable killers like Netflix. Read Full Article

Cybersecurity and Risk Expert Says Brands Should Make Better Crisis Management Plans

Sumit Shukla
by Sumit Shukla September 12th, 2017
Cybersecurity and Risk Expert Says Brands Should Make Better Crisis Management Plans

Cybersecurity expert Rodney Joffe explored how CMOs should lead within their organization to proactively mitigate brand data breaches, in this Neustar Connect conversation with Neustar CEO, Lisa Hook. Read Full Article

How Identity Makes for a Better Connected Customer Experience

Zarnaz Arlia
by Zarnaz Arlia September 11th, 2017
How Identity Makes for a Better Connected Customer Experience

Marketers have more avenues than ever before to reach their customers through both the online and offline worlds. But customers are expecting more out of brands too. Trusted identity is the key to a positive connected customer experience. Read Full Article

Unshackling the Limitations of Multi-Touch Attribution

Jason Masini
by Jason Masini September 7th, 2017
Unshackling the Limitations of Multi-Touch Attribution

Multi-touch attribution has been a valuable tool for marketers in properly evaluating the customer journey to a purchase. But it’s not without its shortcomings. Neustar has a new solution that addresses many of MTA’s limitations. Read Full Article