"Marketing" Articles

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Using Customer Identity to Give Flyers the Service They Want

Kristin Rosmorduc
by Kristin Rosmorduc June 26th, 2017
Using Customer Identity to Give Flyers the Service They Want

Airlines face stiff competition for customers, who are increasingly seeking personalized marketing when they’re thinking about booking a trip. Trusted customer identity can go a long way toward making sure your messaging makes a smooth landing. Read Full Article

What It Really Means to Have Identity in Marketing

Zarnaz Arlia
by Zarnaz Arlia June 22nd, 2017
What It Really Means to Have Identity in Marketing

Many of the marketing data service providers claim to have identity resolution to enhance “people-based” marketing. Here’s why Neustar is the true industry leader when it comes accurately identifying customers. Read Full Article

What Does It Mean to Be a Marketing Analytics Genius?

Jason Masini
by Jason Masini June 8th, 2017
What Does It Mean to Be a Marketing Analytics Genius?

The extended deadline to submit an entry for the 2017 ANA Genius Awards is fast approaching on June 16. This is the final submission call for the most prestigious award in marketing analytics. Read Full Article

Neustar IDMP Named a ‘Leader’ in Recent Forrester Wave

Jason Masini
by Jason Masini June 6th, 2017
Neustar IDMP Named a ‘Leader’ in Recent Forrester Wave

Neustar IDMP earns the most coveted designation, with Forrester citing our identity resolution as one of the key differentiators that marketers should consider from our platform over competitor offerings. Read Full Article

Is Fraud the Real Culprit for Wasted Ad Spend?

Zarnaz Arlia
by Zarnaz Arlia May 17th, 2017
Is Fraud the Real Culprit for Wasted Ad Spend?

Ad fraud wastes billions in marketing budgets each year. The best solution brands can employ is investing more in customer identity to ensure they are reaching the right people. Read Full Article