"Marketing" Articles

Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

Zarnaz Arlia
by Zarnaz Arlia July 25th, 2017
Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

The 2017 Ad Age Fact Pack on the Leading National Advertisers shows some fascinating stats in how brands advertise their products, and how much they spend to do it. Read Full Article

Voices of the Engagement Economy: Steven Wolfe Pereira

Jason Masini
by Jason Masini July 13th, 2017
Voices of the Engagement Economy: Steven Wolfe Pereira

Neustar’s Steven Wolfe Pereira answers questions from Marketo’s Karen Steele in how he sees marketing evolving and the importance of connecting with your customers on a human level, not just a business level. Read Full Article

5 Things Marketers Should Do After the Next Cyber Attack (And There Will Be a Next One)

Steven Wolfe Pereira
by Steven Wolfe Pereira July 6th, 2017
5 Things Marketers Should Do After the Next Cyber Attack (And There Will Be a Next One)

Petya, the latest large-scale cyber attack that caused havoc for companies across Europe and the U.S., should serve as a wake-up call for marketing departments, not just the IT security team. Read Full Article

It's Time to Market to People, Not Devices

Julie Fleischer
by Julie Fleischer June 30th, 2017
It's Time to Market to People, Not Devices

Learn how Allstate partnered with Neustar’s Identity DMP and created a competitive advantage by marketing to people, not profiles. Read Full Article

Using Customer Identity to Give Flyers the Service They Want

Kristin Rosmorduc
by Kristin Rosmorduc June 26th, 2017
Using Customer Identity to Give Flyers the Service They Want

Airlines face stiff competition for customers, who are increasingly seeking personalized marketing when they’re thinking about booking a trip. Trusted customer identity can go a long way toward making sure your messaging makes a smooth landing. Read Full Article