"Marketing Platform" Articles

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ANA DAC Solves Marketing's Knowledge Gap

Daniel  Kehrer
by Daniel Kehrer March 27th, 2018
ANA DAC Solves Marketing's Knowledge Gap

The ANA Data Analytics Center (DAC), connected by Neustar, helps brand marketers improve their measurement efforts, featuring education, thought leadership and training tools that range from foundational basics to advanced methodologies. Learn how you can get involved. Read Full Article

How to Set Up Your Marketing Tech and Team For the Win

JR Randall
by JR Randall January 29th, 2018
How to Set Up Your Marketing Tech and Team For the Win

In order to get the most out of their stack, brands need to have the right teams, organizational processes and alignment in place to build the kind of “offensive line” that truly helps strengthen marketing efforts. Read Full Article

Why Every CMO Should Care About Their DMP

Alex LePage
by Alex LePage December 12th, 2017
Why Every CMO Should Care About Their DMP

Learn how a DMP can be the answer for CMOs under pressure to justify every marketing dollar. Growth is the name of the game and getting insights into the customer journey across all marketing channels is the key. Read Full Article

Neustar a Visionary in Gartner's Latest Magic Quadrant

Tomás Hernandez
by Tomás Hernandez January 11th, 2016
Neustar a Visionary in Gartner's Latest Magic Quadrant

Today we’re proud to announce that Neustar is once again a Visionary in Gartner’s newly released Magic Quadrant (MQ) for Digital Marketing Hubs. This is the second independent evaluation of PlatformOne by a major analyst firm, and we’re happy to be recognized for our completeness of vision and ability to execute. Read Full Article

Six New Year Data Health Tips to Help You Better Target Customers

Aruna Paramasivam
by Aruna Paramasivam December 28th, 2015
Six New Year Data Health Tips to Help You Better Target Customers

As we get ready to end the year and prepare for an exciting 2016 where plenty of marketing predictions abound, one concept remains clear: the focus on better targeting the right customers is top of mind for many marketers. Read Full Article