"Marketing Data" Articles

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Marketing Technology in 2014: Three Challenges

Lisa Hook
by Lisa Hook February 5th, 2014
Marketing Technology in 2014: Three Challenges

Neustar CEO Lisa Hook takes a look at three current technology challenges for marketers in 2014. Read Full Article

Marketing Technology in 2014: Where We’re Going

Lisa Hook
by Lisa Hook February 4th, 2014
Marketing Technology in 2014: Where We’re Going

Neustar's vision for marketing technology in 2014 includes some big challenges for marketers, some really great opportunities, and some ways Neustar can help. Read Full Article

Does Retail Marketing Really Qualify as Big Data?

Traci  Lee Chu
by Traci Lee Chu November 8th, 2013
Does Retail Marketing Really Qualify as Big Data?

How big is a billion? If you were to stack a billion pennies in a single pile, the stack would reach nearly one thousand miles high. At MarketShare, we've confronted three major Big Data challenges. Read Full Article

Leveraging the Big Data Advantage You Already Have

Gary Zimmerman
by Gary Zimmerman September 12th, 2013
Leveraging the Big Data Advantage You Already Have

In a market where Internet companies & OTT providers are competing for revenue, CSPs need a competitive advantage. Telecom big data can be that advantage. Read Full Article

SMS Marketing Campaigns – The Benefits of Dedicated Codes

Madison Kent
by Madison Kent August 22nd, 2013
SMS Marketing Campaigns – The Benefits of Dedicated Codes

Learn the difference between a dedicated SMS common short code or shared code in your SMS marketing campaigns. Download a free guide. Read Full Article