"Marketing Data" Articles

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The Consumerization of Healthcare Insurance: Why There’s No Turning Back

Adam Russell
by Adam Russell October 20th, 2014
The Consumerization of Healthcare Insurance: Why There’s No Turning Back

See how a major healthcare insurer is changing their marketing strategy to reach the right consumers. Read Full Article

Why Can’t My Marketing Data Work Harder?

Ken Barbieri
by Ken Barbieri July 16th, 2014
Why Can’t My Marketing Data Work Harder?

While 70% of marketers think omnichannel marketing is important, only 19% are currently linking marketing data across channels. Read Full Article

Infographic: What’s a Snowboarder’s Favorite Off-Slope Brands?

Michael Spencer
by Michael Spencer February 21st, 2014
Infographic: What’s a Snowboarder’s Favorite Off-Slope Brands?

This infographic presents a snapshot of snowboarders and their favorite brands, to help you target this audience better in your marketing efforts. Read Full Article

Graphic: Who’s REALLY Watching the Winter Olympics?

Michael Spencer
by Michael Spencer February 12th, 2014
Graphic: Who’s REALLY Watching the Winter Olympics?

This infographic details the audience demographics of Sochi 2014 Winter Olympics fans. Great information for marketers running winter sports-themed campaigns. Read Full Article

Marketing Technology in 2014: Data-Driven Solutions

Lisa Hook
by Lisa Hook February 6th, 2014
Marketing Technology in 2014: Data-Driven Solutions

For Neustar, 2014 is all about providing data-driven marketing technology solutions that enable our partners to turn insights into profits. Read Full Article