"Marketing Data" Articles

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Forbes Interviews Neustar on the Evolution of Marketing

Lisa Joy Rosner
by Lisa Joy Rosner March 23rd, 2015
Forbes Interviews Neustar on the Evolution of Marketing

An article published today in Forbes magazine features an interview with Neustar on the power of data in modern marketing. In the interview, CEO Lisa Hook and CMO Lisa Joy Rosner spoke on how Neustar is helping consumer marketers get the right data, derive insights from it, and turn it into actionable marketing activities. Read Full Article

The Consumerization of Healthcare Insurance: Why There’s No Turning Back

Adam Russell
by Adam Russell October 20th, 2014
The Consumerization of Healthcare Insurance: Why There’s No Turning Back

See how a major healthcare insurer is changing their marketing strategy to reach the right consumers. Read Full Article

Why Can’t My Marketing Data Work Harder?

Ken Barbieri
by Ken Barbieri July 16th, 2014
Why Can’t My Marketing Data Work Harder?

While 70% of marketers think omnichannel marketing is important, only 19% are currently linking marketing data across channels. Read Full Article

Infographic: What’s a Snowboarder’s Favorite Off-Slope Brands?

Michael Spencer
by Michael Spencer February 21st, 2014
Infographic: What’s a Snowboarder’s Favorite Off-Slope Brands?

This infographic presents a snapshot of snowboarders and their favorite brands, to help you target this audience better in your marketing efforts. Read Full Article

Graphic: Who’s REALLY Watching the Winter Olympics?

Michael Spencer
by Michael Spencer February 12th, 2014
Graphic: Who’s REALLY Watching the Winter Olympics?

This infographic details the audience demographics of Sochi 2014 Winter Olympics fans. Great information for marketers running winter sports-themed campaigns. Read Full Article