"Marketing Data" Articles

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Why Every CMO Should Care About Their DMP

Alex LePage
by Alex LePage December 12th, 2017
Why Every CMO Should Care About Their DMP

Learn how a DMP can be the answer for CMOs under pressure to justify every marketing dollar. Growth is the name of the game and getting insights into the customer journey across all marketing channels is the key. Read Full Article

Marketers Who Spend-to-Learn Today Look Smarter Long Term

Julie Fleischer
by Julie Fleischer December 6th, 2017
Marketers Who Spend-to-Learn Today Look Smarter Long Term

To successfully meet growth targets, modern marketers have to make every dollar count. And one of the best ways to do that is to invest in measurement technology to see how their marketing campaigns are performing across channels. Read Full Article

Predictive Analytics: The "Secret Sauce" For Any Viral Marketing Campaign

Ian Martin
by Ian Martin November 8th, 2017
Predictive Analytics: The "Secret Sauce" For Any Viral Marketing Campaign

Predictive analytics can inform the steps brands, like McDonald's, can take when presented with a viral marketing opportunity. Read Full Article

7 Black Friday 2017 Insights: What Shoppers Bought – and Didn’t Buy – in 2016

Jolene Wiggins
by Jolene Wiggins October 24th, 2017
7 Black Friday 2017 Insights: What Shoppers Bought – and Didn’t Buy – in 2016

Gravy Analytics looked at consumer purchase behavior during the 2016 Black Friday holiday shopping season to help predict what we might see in 2017. Read Full Article

The Secret Sauce of McDonald’s Customer Loyalty

Kristin Rosmorduc
by Kristin Rosmorduc September 20th, 2017
The Secret Sauce of McDonald’s Customer Loyalty

Loyalty is the holy grail of almost every company that serves a customer. Brian Nienhaus, CEO of WeAreUnlimited, discussed The Future of Loyalty at Neustar Connect. Read Full Article