"Marketing Data" Articles

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The Science and Art of Brand Growth

Alex LePage
by Alex LePage April 16th, 2018
The Science and Art of Brand Growth

With brands struggling with growth, one of the hot topics at the recent ANA Brand Masters Conference was how to leverage data and gain better insights into the way consumers are thinking. Several brands offered their advice on how they’re using science to create better marketing campaigns. Read Full Article

The Marketer’s Paradox: If My ROI Is Going Up, Why Are My Sales in Decline?

Julie Fleischer
by Julie Fleischer March 26th, 2018
The Marketer’s Paradox: If My ROI Is Going Up, Why Are My Sales in Decline?

If you’re a marketer and you’re seeing a better return on your investment, but sales are going down, you might be wondering what’s going on. One reason is the rising cost of advertising, but you might also be using a flawed analytics model. There is a better way. Read Full Article

Three Winning Plays for Marketing Measurement Madness

Julie Fleischer
by Julie Fleischer March 14th, 2018
Three Winning Plays for Marketing Measurement Madness

The odds of picking a perfect basketball tournament bracket are 128 billion-to-1. Fortunately for marketers, advanced analytics gives you far better odds of picking the right metrics to understand and engage with your customers. Read Full Article

Is Your People-Based Marketing Stacked for Success?

Alex LePage
by Alex LePage February 8th, 2018
Is Your People-Based Marketing Stacked for Success?

Technology has allowed marketers to know their customers like never before. But CRM data only goes so deep, and the information can change in an instant. There is a better way — a data management platform (DMP) that leverages identity resolution to connect the online and offline worlds. Read Full Article

Why Every CMO Should Care About Their DMP

Alex LePage
by Alex LePage December 12th, 2017
Why Every CMO Should Care About Their DMP

Learn how a DMP can be the answer for CMOs under pressure to justify every marketing dollar. Growth is the name of the game and getting insights into the customer journey across all marketing channels is the key. Read Full Article