"Marketing Data" Articles

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Data Drought? Prepare for a Deluge

Julie Fleischer
by Julie Fleischer October 24th, 2018
Data Drought? Prepare for a Deluge

With walled gardens and the implementation of GDPR, marketers everywhere fear their good consumer data is going to dry up. Don’t worry, you’re going to continue to see a flood of data. But, as always, it’s about quality and not quantity. Read Full Article

From Attribution to Activation: How Cricket Uses Analytics to Drive Double-Digit Growth

Jason Masini
by Jason Masini October 11th, 2018
From Attribution to Activation: How Cricket Uses Analytics to Drive Double-Digit Growth

At a panel session during Advertising Week New York, Neustar VP Julie Fleischer talked with digital marketing directors from AT&T and Hearts and Sciences to dig into how Cricket Wireless has leveraged analytics like MTA and MMM to activate on the customer journey. Read Full Article

The Secret to Effective Black Friday and Cyber Monday Media Planning

Rob Colmery
by Rob Colmery October 2nd, 2018
The Secret to Effective Black Friday and Cyber Monday Media Planning

Neustar AdAdvisor audience data can provide advertisers with advanced consumer intelligence, like purchase patterns, propensities, and other influencing factors so they can reach the right customers along their omnichannel purchase journey. Read Full Article

Data Clean Rooms Could Be the Best New Thing for Marketers

David Smith
by David Smith September 10th, 2018
Data Clean Rooms Could Be the Best New Thing for Marketers

With rollout of GDPR and Google’s announcement it would stop sharing user-level information on ad performance via DoubleClick and YouTube, marketers were dealing with a double-whammy of uncertainty. With the right standards in place, data cleans rooms just might be the answer. Read Full Article

Customer Identity Management: What It Is, Why It Matters, How It’s Done

Ryan Engle
by Ryan Engle July 13th, 2018
Customer Identity Management: What It Is, Why It Matters, How It’s Done

Truly knowing who your customers are is crucial to people-based marketing. It goes far beyond cookies, clicks, and email addresses. Having a full picture of each customer, and identifying their likes, dislikes and shopping patterns both online and offline are key. Read Full Article