"Marketing Data" Articles

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SMS Marketing Campaigns – The Benefits of Dedicated Codes

Madison Kent
by Madison Kent August 22nd, 2013
SMS Marketing Campaigns – The Benefits of Dedicated Codes

Learn the difference between a dedicated SMS common short code or shared code in your SMS marketing campaigns. Download a free guide. Read Full Article

Localeze makes changes to listings services

Saanvi Kapoor
by Saanvi Kapoor April 17th, 2013
Localeze makes changes to listings services

Neustar Localeze is changing its business listings model to ensure businesses of all sizes are submitting the best and most accurate data available. Read Full Article

How Big Data is Transforming the Analyst

Rakesh  Menon, PhD
by Rakesh Menon, PhD April 11th, 2013
How Big Data is Transforming the Analyst

The change in landscape has created additional demands on an analyst. So what exactly does the analyst have to adapt to in this changing landscape? Read Full Article

March Madness Final Four: How did the sponsors perform?

Diem Shin
by Diem Shin April 10th, 2012
March Madness Final Four: How did the sponsors perform?

The Final Four of the NCAA Basketball Tournament is the climax for sponsors who spend big to reach their target audience and increase brand awareness. Read Full Article