"Marketing Data" Articles

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Marketing Labels to Boost Data Transparency

Devon DeBlasio
by Devon DeBlasio December 4th, 2018
Marketing Labels to Boost Data Transparency

Neustar has teamed with leading marketer groups, as well as other data providers, to develop third-party labeling standards to help marketers get a clearer understanding of the data they’re buying. Read Full Article

Deterministic vs. Probabilistic: A Case of Mistaken Identity

Michael  Schoen
by Michael Schoen December 3rd, 2018
Deterministic vs. Probabilistic: A Case of Mistaken Identity

It’s time to start looking at explicit and implicit signals to get an accurate identity picture of your customers that not just a cookie, a mobile device ID or an email address. Read Full Article

How to Figure Out Identity Resolution Once and for All

Michael  Schoen
by Michael Schoen November 26th, 2018
How to Figure Out Identity Resolution Once and for All

Understanding the difference between deterministic and probabilistic data is key to truly knowing who your customers are. But those terms express value judgments and marketers should think of them as explicit and implicit data instead. Read Full Article

Announcing the 2018 ANA Genius Award Winners for Data and Analytics Excellence

Jason Masini
by Jason Masini October 26th, 2018
Announcing the 2018 ANA Genius Award Winners for Data and Analytics Excellence

The winners of the 2018 ANA Genius Awards include Cisco Systems, Diageo, Fossil Group, Nationwide and Scotts Miracle-Gro. Each brand had shown outstanding work in the field of marketing data and analytics. Read Full Article

Is Deterministic Data Facing an Identity Crisis?

Jason Masini
by Jason Masini October 25th, 2018
Is Deterministic Data Facing an Identity Crisis?

Michael Schoen, VP of Marketing Solutions at Neustar, is interviewed for a podcast where he discusses how deterministic data and probabilistic data are helping companies understand consumer identities. Read Full Article