"Marketing Analytics" Articles

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Invest in Good Marketing Analytics for Brand Growth

Julie Fleischer
by Julie Fleischer September 1st, 2017
Invest in Good Marketing Analytics for Brand Growth

When WPP, the top advertising holding company, announced that their shares had tumbled 11% due to reduced CPG budgets, there was a lot of industry hand-wringing. Read Full Article

Neustar Report Shows Retailers See Strong Signs of Purchase Intent from Pinners

Jason Masini
by Jason Masini August 9th, 2017
Neustar Report Shows Retailers See Strong Signs of Purchase Intent from Pinners

In a case study looking at three luxury retailers, our multi-touch attribution solution details how advertising on Pinterest proved to be a valuable investment for them with a 28:1 return and impressive engagement. Read Full Article

What Does It Mean to Be a Marketing Analytics Genius?

Jason Masini
by Jason Masini June 8th, 2017
What Does It Mean to Be a Marketing Analytics Genius?

The extended deadline to submit an entry for the 2017 ANA Genius Awards is fast approaching on June 16. This is the final submission call for the most prestigious award in marketing analytics. Read Full Article

How Strong is Your Customer Graph?

Peggy Liao
by Peggy Liao May 11th, 2017
How Strong is Your Customer Graph?

A connected customer graph offers marketers the ability to establish a comprehensive, up-to-date, and reliable view of their customers. This 360-degree view allows marketers to not only identify and target high-value prospects; it gives them the foundation for continued customer satisfaction as their relationship grows with customers after the first conversion. Read Full Article

Unified Marketing Impact Analytics: A Q & A with Forrester Research

MarketShare
by MarketShare February 28th, 2017
Unified Marketing Impact Analytics: A Q & A with Forrester Research

UMIA is a blend of statistical techniques that assigns business value to each element of the marketing mix at both a strategic and tactical level. Read Full Article