"Marketing Analytics" Articles

AdWeek Webinar: When Marketing Meets Analytics

MarketShare
by MarketShare February 16th, 2016
AdWeek Webinar: When Marketing Meets Analytics

AdWeek Webinar: When Marketing Meets Analytics Read Full Article

TV Matters: Do Something About It

Sumit Shukla
by Sumit Shukla February 4th, 2016
TV Matters: Do Something About It

With Neustar’s new partnership with comScore’s TV service (formerly Rentrak) marketers can now extend the reach of their TV campaigns online. In other words, you no longer have to think about TV and online audiences in silos; it’s now possible to reach your TV audiences wherever they are, online and on mobile. Here are just a few ways this changes the game for marketers. Read Full Article

Four Ways You’re Misreading Your New Holiday Customers

John Wallace
by John Wallace December 17th, 2015
Four Ways You’re Misreading Your New Holiday Customers

I hope this year’s holiday sales drive scores of new customers to your brand. But as the holiday season comes to a close and you step back to analyze your efforts—to understand who your new customers are and what channels and tactics drove them to you—you may want to take a moment to reassess your assumptions. If you’re like many marketers, you could be operating under the influence of four common misperceptions of who holiday customers are and the value they deliver. Read Full Article

4 Ways You’re Misreading Your New Holiday Customers

John Wallace
by John Wallace December 14th, 2015
4 Ways You’re Misreading Your New Holiday Customers

Common misconceptions about the Lifetime Value of holiday shoppers versus the benefits of off-season and remarketing for new customer acquisition. Read Full Article

Analysis: To Drive Ticket Sales for Action Films, How Should Studios Allocate Their Marketing?

Haun Li
by Haun Li December 5th, 2015
Analysis: To Drive Ticket Sales for Action Films, How Should Studios Allocate Their Marketing?

MarketShare and Google have partnered to understand how TV, digital, and other forms of advertising can impact action films in the box office. Read Full Article