"Marketing Analytics" Articles

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The ‘Game of Thrones’ of Media: Data-Driven Addressability and Consumer Behavior Collide

Devon DeBlasio
by Devon DeBlasio September 19th, 2017
The ‘Game of Thrones’ of Media: Data-Driven Addressability and Consumer Behavior Collide

As digital disruption, data-driven addressability, and consumer behavior collide; these panelists discussed how brand, agency, and media leaders must band together to successfully navigate this new landscape of content consumption. At the Neustar Connect Forum, Suzanne Vranica, Advertising Editor at the Wall Street Journal moderated a panel with Lisa Mann, Global Nutrition Group President and CMO of PepsiCo; Donna Speciale, President, Broadcasting Ad Sales, at Turner; and Jay Sethi, VP, Marketing at Diageo about... Read Full Article

The Future of Measurement Requires Bold Leadership

Drew Thimme
by Drew Thimme September 17th, 2017
The Future of Measurement Requires Bold Leadership

The Future of Measurement, according to leaders across industries – in conversation with Neustar VP of Marketing Julie Fleischer – is about bold leadership, asking the right questions, understanding complex customers and enabling teams to take action, one provable, measurable step at a time. Read Full Article

Nationwide SVP Says Measurement Drives Brand Growth

Alex LePage
by Alex LePage September 12th, 2017
Nationwide SVP Says Measurement Drives Brand Growth

At Neustar Connect, Nationwide SVP of Customer Insights and Analytics, Brad Lemons discusses with Forbes’ Bruce Rogers the ways measurement drives growth and how measurement is an essential part of Nationwide’s entire business strategy, not just marketing. Read Full Article

Unshackling the Limitations of Multi-Touch Attribution

Jason Masini
by Jason Masini September 7th, 2017
Unshackling the Limitations of Multi-Touch Attribution

Multi-touch attribution has been a valuable tool for marketers in properly evaluating the customer journey to a purchase. But it’s not without its shortcomings. Neustar has a new solution that addresses many of MTA’s limitations. Read Full Article

Invest in Good Marketing Analytics for Brand Growth

Julie Fleischer
by Julie Fleischer September 1st, 2017
Invest in Good Marketing Analytics for Brand Growth

When WPP, the top advertising holding company, announced that their shares had tumbled 11% due to reduced CPG budgets, there was a lot of industry hand-wringing. Read Full Article