"Marketing Analytics" Articles

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What Does It Mean to Be a Marketing Analytics Genius?

Jason Masini
by Jason Masini June 8th, 2017
What Does It Mean to Be a Marketing Analytics Genius?

The extended deadline to submit an entry for the 2017 ANA Genius Awards is fast approaching on June 16. This is the final submission call for the most prestigious award in marketing analytics. Read Full Article

How Strong is Your Customer Graph?

Peggy Liao
by Peggy Liao May 11th, 2017
How Strong is Your Customer Graph?

A connected customer graph offers marketers the ability to establish a comprehensive, up-to-date, and reliable view of their customers. This 360-degree view allows marketers to not only identify and target high-value prospects; it gives them the foundation for continued customer satisfaction as their relationship grows with customers after the first conversion. Read Full Article

Unified Marketing Impact Analytics: A Q & A with Forrester Research

MarketShare
by MarketShare February 28th, 2017
Unified Marketing Impact Analytics: A Q & A with Forrester Research

UMIA is a blend of statistical techniques that assigns business value to each element of the marketing mix at both a strategic and tactical level. Read Full Article

A Strong Marketing Analytics Playbook Leads to a Winning Team

Jason Masini
by Jason Masini February 1st, 2017
A Strong Marketing Analytics Playbook Leads to a Winning Team

The Falcons and Patriots need a solid game plan to win Sunday’s game. Neustar’s GameDay Playbook can make your business a winner using marketing analytics. Read Full Article

It's Time For The CMO And CFO To Get Connected: BFFs Of The C-Suite

Steven Wolfe Pereira
by Steven Wolfe Pereira January 6th, 2017
It's Time For The CMO And CFO To Get Connected: BFFs Of The C-Suite

Today's executives know they need to be collaborating more. This is especially true for the CMO and CFO. A new Forrester survey highlights the need for continued collaboration between these two leaders. Read Full Article