"Marketing Analytics" Articles

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As Budgets Ebb, New Opportunities Arise for Analytics-Minded Marketers

David Pollet
by David Pollet November 30th, 2017
As Budgets Ebb, New Opportunities Arise for Analytics-Minded Marketers

A recent Gartner CMO survey that showed that marketing spend in 2017, as a percent of overall revenue, is down from 12.1% in 2016 to 11.3%. A smart and strategic analytics partner can help you work through internal challenges and frictions with internal stakeholders and identify the best solutions to help set your organization up to reach and exceed goals, both in the short and longer term. Read Full Article

Predictive Analytics: The "Secret Sauce" For Any Viral Marketing Campaign

Ian Martin
by Ian Martin November 8th, 2017
Predictive Analytics: The "Secret Sauce" For Any Viral Marketing Campaign

Predictive analytics can inform the steps brands, like McDonald's, can take when presented with a viral marketing opportunity. Read Full Article

The Super Bowl Conundrum for Advertisers — Is 30 Seconds of Brand Exposure Worth $5 Million?

Zarnaz Arlia
by Zarnaz Arlia October 24th, 2017
The Super Bowl Conundrum for Advertisers — Is 30 Seconds of Brand Exposure Worth $5 Million?

The football game is watched by hundreds of millions of actively engaged consumers every year who actually look forward to watching the commercials. But how do you know if it’s the right investment for your marketing budget? Read Full Article

Does Apple’s Latest Update Signal a Cookie That’s Crumbling?

Devon DeBlasio
by Devon DeBlasio October 6th, 2017
Does Apple’s Latest Update Signal a Cookie That’s Crumbling?

A new release from Apple to address consumer privacy concerns is having a direct impact on MacOS High Sierra desktop and mobile web cookie performance. With blind spots across the customer journey, organizations will need to look beyond solely cookie-based measurement and attribution if they want the complete customer picture. Read Full Article

NASCAR, IBM & Adobe Win for Analytics "Genius"

Dori Fern
by Dori Fern October 6th, 2017
NASCAR, IBM & Adobe Win for Analytics "Genius"

We at Neustar are pretty thrilled to power the just-launched ANA Data Analytics Center to help fill the knowledge gap around analytics and to present this year's 2017 ANA Genius Awards. This year's winners are... Read Full Article