"Marketing Analytics" Articles

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Better Data Integrity Standards Help All of Us

Julie Fleischer
by Julie Fleischer May 11th, 2018
Better Data Integrity Standards Help All of Us

Neustar has joined a select group other industry leaders as a member of the DMA Council for Data Integrity. As a strong advocate for data privacy and security, Neustar will help create standards for data use and transparency. Read Full Article

Join Neustar at the 2018 DMA Marketing Analytics Conference to Hear AT&T Talk Transformation — Plus Get 15% Off

Dori Fern
by Dori Fern May 3rd, 2018
Join Neustar at the 2018 DMA Marketing Analytics Conference to Hear AT&T Talk Transformation — Plus Get 15% Off

Neustar’s Julie Fleischer and AT&T’s Salim Sitafalwalla will explain how customer intelligence transformed Cricket Wireless’ marketing strategy during one of the premier data-driven marketing conferences of the year. Plus, get a discount on your conference registration. Read Full Article

7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Julie Fleischer
by Julie Fleischer May 2nd, 2018
7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Sets of numbers can be misunderstood if they lack integrity. Having a complete view of the consumer by connecting both the online and offline worlds is just the start to ensuring you aren’t working off crap data. Read Full Article

How Aetna Cracked the Code on Data-Driven, Customer-Centric Marketing

Drew Thimme
by Drew Thimme April 27th, 2018
How Aetna Cracked the Code on Data-Driven, Customer-Centric Marketing

Neustar client, Aetna, has made great strides, per CMO David Edelman in seizing “…the opportunity to work towards improving health outcomes for all Americans.” In addition, the healthcare giant has also succeeded in connecting the dots to prove that an analytics-driven, customer-centric marketing approach also benefits their bottom line. Read Full Article

The Science and Art of Brand Growth

Alex LePage
by Alex LePage April 16th, 2018
The Science and Art of Brand Growth

With brands struggling with growth, one of the hot topics at the recent ANA Brand Masters Conference was how to leverage data and gain better insights into the way consumers are thinking. Several brands offered their advice on how they’re using science to create better marketing campaigns. Read Full Article