"Marketing Analytics" Articles

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It’s True: Brands With Advanced Analytics Culture Report Better Business Results

Marc Vermut
by Marc Vermut October 26th, 2018
It’s True: Brands With Advanced Analytics Culture Report Better Business Results

Neustar is excited to release the findings of our 2018 study with Forrester in partnership with the ANA - via the Neustar-powered Data Analytics Center (DAC) – that verifies that brands with an advanced analytics culture report higher ROI, revenue, and marketing efficiency. Read Full Article

Is Deterministic Data Facing an Identity Crisis?

Jason Masini
by Jason Masini October 25th, 2018
Is Deterministic Data Facing an Identity Crisis?

Michael Schoen, VP of Marketing Solutions at Neustar, is interviewed for a podcast where he discusses how deterministic data and probabilistic data are helping companies understand consumer identities. Read Full Article

From Attribution to Activation: How Cricket Uses Analytics to Drive Double-Digit Growth

Jason Masini
by Jason Masini October 11th, 2018
From Attribution to Activation: How Cricket Uses Analytics to Drive Double-Digit Growth

At a panel session during Advertising Week New York, Neustar VP Julie Fleischer talked with digital marketing directors from AT&T and Hearts and Sciences to dig into how Cricket Wireless has leveraged analytics like MTA and MMM to activate on the customer journey. Read Full Article

MTA Mythbusting: Reality Versus the Noise in the Marketplace

Julie Fleischer
by Julie Fleischer September 5th, 2018
MTA Mythbusting: Reality Versus the Noise in the Marketplace

Multi-touch attribution is finally being widely adopted by marketers as a means to better measure their campaigns across marketing channels. But MTA on its own is not an end-all, be-all. Here are 6 misconceptions every marketer should know about to get a clear picture. Read Full Article

Will GDPR Kill Our Data-Driven Future?

Julie Fleischer
by Julie Fleischer June 19th, 2018
Will GDPR Kill Our Data-Driven Future?

Modern marketers have come to love what data can show them. Today’s customer insights and personalization are possible because of data. So is GDPR going to ruin everything? Fortunately, the answer is no. Data with integrity will improve your people-based marketing. Read Full Article