"Marketing Analytics" Articles

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Three Reasons to Rethink Your Mobile Measurement

Chris Elliott
by Chris Elliott October 12th, 2014
Three Reasons to Rethink Your Mobile Measurement

Mobile marketing is here. How should you rethink analytics? Read Full Article

HBR Features Article by MarketShare Advisory Board Member

Haun Li
by Haun Li August 1st, 2014
HBR Features Article by MarketShare Advisory Board Member

"Analytics 3.0” in the December 2013 issue of Harvard Business Review, by Thomas H davenport, a MarketShare Advisory Board member, describes how companies now turn to building analytical power into customer products and services. Read Full Article

The New CMO/CFO Power Couple

Daniel  Kehrer
by Daniel Kehrer July 27th, 2014
The New CMO/CFO Power Couple

Connecting marketing and finance through analytics has broken down walls and is creating an entirely new level of visibility into marketing’s impact on financial performance. Read Full Article

Why Can’t My Marketing Data Work Harder?

Ken Barbieri
by Ken Barbieri July 16th, 2014
Why Can’t My Marketing Data Work Harder?

While 70% of marketers think omnichannel marketing is important, only 19% are currently linking marketing data across channels. Read Full Article

Marketing Attribution Podcast

Haun Li
by Haun Li July 13th, 2014
Marketing Attribution Podcast

Marketing attribution is a hot topic. Listen to this podcast to hear about a holistic cross channel approach that combines digital attribution with mix modeling. Read Full Article