Mobile marketing is here. How should you rethink analytics? Read Full Article
"Analytics 3.0” in the December 2013 issue of Harvard Business Review, by Thomas H davenport, a MarketShare Advisory Board member, describes how companies now turn to building analytical power into customer products and services. Read Full Article
Connecting marketing and finance through analytics has broken down walls and is creating an entirely new level of visibility into marketing’s impact on financial performance. Read Full Article
While 70% of marketers think omnichannel marketing is important, only 19% are currently linking marketing data across channels. Read Full Article
Marketing attribution is a hot topic. Listen to this podcast to hear about a holistic cross channel approach that combines digital attribution with mix modeling. Read Full Article
Cross-Device Data Management Platforms as the Unifying Layer in the AdTech Stack
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