"Marketing Analytics" Articles

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Webinar Recap: 5 Tips to Optimize Your Omni-channel Marketing

Tomás Hernandez
by Tomás Hernandez December 18th, 2014
Webinar Recap: 5 Tips to Optimize Your Omni-channel Marketing

Learn how to maximize your holiday ad spend with the latest media intelligence insights. Join Neustar’s Rob Gatto for an exclusive overview of the Q3 Media Intelligence Report and learn how shifts in digital ad spend, improved audience targeting, and the use of offline customer data online can lead to dramatic increases in sales performance. Read Full Article

Does the “Decline of Print” Include Magazines? (Research)

  Nick Stoltz and Aaron Slotnick
by Nick Stoltz and Aaron Slotnick December 16th, 2014
Does the “Decline of Print” Include Magazines? (Research)

Research: When marketers talk about changing times for print media, it’s important to realize that not all print categories have fared the same in recent years. Read Full Article

From Attribution to Marketing Mix, Marketers Still Feel Like They’re in the Dark

Chris Elliott
by Chris Elliott November 27th, 2014
From Attribution to Marketing Mix, Marketers Still Feel Like They’re in the Dark

A number of studies about marketing mix modeling and marketing attribution explain the numbers behind marketers' measurements. Read Full Article

Think Twice Before You Buy That Fruitcake

Lisa Joy Rosner
by Lisa Joy Rosner November 26th, 2014
Think Twice Before You Buy That Fruitcake

Thanksgiving is almost here. It’s time when we indulge in stuffing and pie, family and friends, and of course… holiday shopping. After all, coming fast on the heels of Turkey Day are the biggest spending events of the year: Black Friday and Cyber Monday. Though it’s easy for some, you may find that shopping for the right gift can be a big challenge. But just as our clients have found, using smart data to learn what interests and motivates people can be of great help. Read Full Article

The Power of a Great Marketing Analytics Program (and How to Build One)

Chris Elliott
by Chris Elliott November 20th, 2014
The Power of a Great Marketing Analytics Program (and How to Build One)

If you want to know how powerful marketing analytics can really be—and how to do it well—just look to the companies that do it best. That’s one of the key lessons of the Marketing Analytics Leadership Award. Read Full Article