"Marketing Analytics" Articles

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4 Ways Digital Marketing Can Drive In-Store Results

Haun Li
by Haun Li January 7th, 2015
4 Ways Digital Marketing Can Drive In-Store Results

Digital marketing is the new driver of in-store sales. Learn how in this piece by MarketShare. Read Full Article

Congratulations to USAA for Winning First Annual Marketing Analytics Leadership Award

Haun Li
by Haun Li January 4th, 2015
Congratulations to USAA for Winning First Annual Marketing Analytics Leadership Award

USAA wins first annual Marketing Analytics Leadership Award presented at the 5th annual ANA Masters of Marketing conference. Read Full Article

Welcoming DataSong to MarketShare

MarketShare
by MarketShare January 4th, 2015
Welcoming DataSong to MarketShare

MarketShare's acquisition of San Francisco-based DataSong is a huge step forward for our company and further boosts MarketShare's role as the industry leader in advanced marketing decision analytics technology. Read Full Article

Big Data and a Big Year: 2014 MarketShare Highlights

Chris Elliott
by Chris Elliott December 30th, 2014
Big Data and a Big Year: 2014 MarketShare Highlights

How MarketShare disrupted marketing analytics in 2014. Read Full Article

How Marketing Data Could be Career-Making—or Career-Breaking—in 2015

Chris Elliott
by Chris Elliott December 23rd, 2014
How Marketing Data Could be Career-Making—or Career-Breaking—in 2015

How analytics will impact marketers' careers in 2015. Read Full Article