"Marketing Analytics" Articles

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Leverage Location: 6 Tips to Optimize Regional Marketing

Haun Li
by Haun Li July 8th, 2015
Leverage Location: 6 Tips to Optimize Regional Marketing

Six key steps to optimizing marketing allocation by geography Read Full Article

What Industry Leaders are Saying about Neustar and MarketShare Joining Forces

Haun Li
by Haun Li June 11th, 2015
What Industry Leaders are Saying about Neustar and MarketShare Joining Forces

What Industry Leaders are Saying about Neustar and MarketShare Joining Forces Read Full Article

Revenue Attribution: 5 Ways to Get Teams Onboard

Traci  Lee Chu
by Traci Lee Chu June 1st, 2015
Revenue Attribution: 5 Ways to Get Teams Onboard

Revenue attribution can be a key roadmap for companies. Here are five ways to operationalize revenue attribution. Read Full Article

Infographic: Enterprise-Scale Marketing Analytics

Haun Li
by Haun Li May 21st, 2015
Infographic: Enterprise-Scale Marketing Analytics

Big data infographic about enterprise scale marketing analytics. MarketShare DecisionCloud™ is Built-for-Big: Big Data, Big Models, Big Results. Read Full Article

MarketShare at Cannes

Haun Li
by Haun Li May 20th, 2015
MarketShare at Cannes

Join MarketShare at the upcoming Cannes Lions Festival, June 21-27 Read Full Article