"Marketing Analytics" Articles

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Unlocking the Potential of Cross-Device

Haun Li
by Haun Li October 26th, 2015
Unlocking the Potential of Cross-Device

MarketShare has partnered Crosswise, Drawbridge, MediaMath, & Tapad to help brands optimize across all screens. Read Full Article

IBM Partners With MarketShare on Predictive Marketing Analytics for IBM Watson

Haun Li
by Haun Li October 14th, 2015
IBM Partners With MarketShare on Predictive Marketing Analytics for IBM Watson

In collaboration with MarketShare and other industry partners, IBM is introducing new data discovery models – called Expert Storybooks – that will help guide users on how to understand, learn and reason with different types of data sources for more effective predictive decision making. Read Full Article

MarketShare DecisionCloud Named Best Predictive Marketing Platform in 2015 Digiday Signal Awards

Haun Li
by Haun Li September 25th, 2015
MarketShare DecisionCloud Named Best Predictive Marketing Platform in 2015 Digiday Signal Awards

The Digiday Signal Awards has named MarketShare DecisionCloud as the Best Predictive Marketing Platform for 2015, and a finalist in three additional categories. Read Full Article

​Get a Fast & Free Evaluation of Your Marketing Allocations with MarketShare SpendCheck

Haun Li
by Haun Li August 13th, 2015
​Get a Fast & Free Evaluation of Your Marketing Allocations with MarketShare SpendCheck

MarketShare’s new free online tool, SpendCheck, can help put your marketing investments on the right track and will forecast the bottom-line impact of potential changes. Read Full Article

3 Key Ways Analytics Can Make Your Print Circular Marketing More Effective

Haun Li
by Haun Li July 16th, 2015
3 Key Ways Analytics Can Make Your Print Circular Marketing More Effective

See how marketing analytics can make print circular strategy smarter, and more effective. Read Full Article