"Marketing Analytics" Articles

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Will GDPR Kill Our Data-Driven Future?

Julie Fleischer
by Julie Fleischer June 19th, 2018
Will GDPR Kill Our Data-Driven Future?

Modern marketers have come to love what data can show them. Today’s customer insights and personalization are possible because of data. So is GDPR going to ruin everything? Fortunately, the answer is no. Data with integrity will improve your people-based marketing. Read Full Article

The New Age of TV: A Cheat Sheet for Marketers

Michael Greenberg
by Michael Greenberg May 31st, 2018
The New Age of TV: A Cheat Sheet for Marketers

TV advertising is going through a major transition. Technology and data are giving marketers new tools to target consumers like never before. To help you stay current with the lingo, here’s a handy guide you can use the next time you hear a TV marketing and measurement term for the first time. Read Full Article

Is Your Marketing Measurement Giving You Mixed Messaging?

Mike Finnerty
by Mike Finnerty May 24th, 2018
Is Your Marketing Measurement Giving You Mixed Messaging?

Learn how to get past having a disjointed view of the customer by using a unified analytics approach that leverages advanced identity resolution. It’s the best way to ensure your people-based marketing is actually reaching the right people. Read Full Article

Is Your Data Giving You a Clear Customer Picture?

Mike Finnerty
by Mike Finnerty May 16th, 2018
Is Your Data Giving You a Clear Customer Picture?

For customer-obsessed brands to overachieve, they need to take a hard look at the quality of their data. Cross-channel engagement is key across campaigns, but pulling it all together to get a full picture of the customer is what sets apart the winners from the also-rans. Read Full Article

Better Data Integrity Standards Help All of Us

Julie Fleischer
by Julie Fleischer May 11th, 2018
Better Data Integrity Standards Help All of Us

Neustar has joined a select group other industry leaders as a member of the DMA Council for Data Integrity. As a strong advocate for data privacy and security, Neustar will help create standards for data use and transparency. Read Full Article