"Infographics" Articles

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Infographic: Vacation Travelers

Tomás Hernandez
by Tomás Hernandez July 1st, 2015
Infographic: Vacation Travelers

Every year, marketers and advertisers face substantial challenges in capturing the attention of travelers. In fact, a study soon to be released by Neustar and the e-tailing group revealed that a mere 7% of consumers gave retailers an “A" for the relevance of their ads. With a better understanding of the preferences and behaviors of their audiences, marketers can dramatically improve their targeting to consumers. We've highlighted how the ideal getaway varies according to demographic group. Read Full Article

Infographic: Enterprise-Scale Marketing Analytics

Haun Li
by Haun Li May 21st, 2015
Infographic: Enterprise-Scale Marketing Analytics

Big data infographic about enterprise scale marketing analytics. MarketShare DecisionCloud™ is Built-for-Big: Big Data, Big Models, Big Results. Read Full Article

Infographic: 2015 DDoS Attacks and Protection

Tomás Hernandez
by Tomás Hernandez April 29th, 2015
Infographic: 2015 DDoS Attacks and Protection

Neustar's 2015 US DDoS Attacks and Protection report, released just last week, revealed some sobering statistics about the effects of DDoS attacks on American companies. The survey on which the report was based had been given to IT professionals—but the implications were very clear for their colleagues in marketing as well. Based on the report's data, we've highlighted some compelling ways in which it's not only security teams, but also marketers who feel the pain of DDoS attacks on their businesses. Read Full Article

Infographic: How Consumers File Taxes and Spend Refunds

Tomás Hernandez
by Tomás Hernandez April 13th, 2015
Infographic: How Consumers File Taxes and Spend Refunds

In anticipation of Tax Day, Neustar dug into PlatformOne data to learn how three different generations of U.S. consumers file their taxes. We also took a close look at how family situations, daily expenses, vacations, and other major purchases compare across the three age groups. Non-intuitive consumer insights like these help marketers to understand consumers and reach them more effectively based on where they may be spending their well-earned refunds. Read Full Article