"Identity Management" Articles

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How to Figure Out Identity Resolution Once and for All

Michael  Schoen
by Michael Schoen November 26th, 2018
How to Figure Out Identity Resolution Once and for All

Understanding the difference between deterministic and probabilistic data is key to truly knowing who your customers are. But those terms express value judgments and marketers should think of them as explicit and implicit data instead. Read Full Article

Reducing Friction and False Positives: How to Let the Good Customers In and Keep the Bad Guys Out

Bob McKay
by Bob McKay November 20th, 2018
Reducing Friction and False Positives: How to Let the Good Customers In and Keep the Bad Guys Out

To protect their bottom line, companies need to protect against fraud. But it’s also important not to decline legitimate transactions from valuable customers or risk losing them to a competitor. Having a robust identity solution is the answer. Read Full Article

Is Deterministic Data Facing an Identity Crisis?

Jason Masini
by Jason Masini October 25th, 2018
Is Deterministic Data Facing an Identity Crisis?

Michael Schoen, VP of Marketing Solutions at Neustar, is interviewed for a podcast where he discusses how deterministic data and probabilistic data are helping companies understand consumer identities. Read Full Article

How Sharp Is Your Customer Data? Marketers Need to Get Smarter.

Devon DeBlasio
by Devon DeBlasio June 29th, 2018
How Sharp Is Your Customer Data? Marketers Need to Get Smarter.

Keeping your CRM data up to date is essential for the modern marketing. People change, whether it’s their address, phone number, email, or even their last name, and making sure your data keeps up with those changes can save you time and money to ensure your marketing budget isn’t wasted. Read Full Article

3 Ways to Address Compliance Regulations without Increasing Consumer Friction

Ken Pruett
by Ken Pruett June 26th, 2018
3 Ways to Address Compliance Regulations without Increasing Consumer Friction

Financial Services companies have to perform a difficult balancing act these days. Keep customers safe from fraud and identity theft while remaining compliant with regulations. Oh, and provide a great customer experience that doesn’t require excessive verification measures. Neustar has some ideas to help. Read Full Article