"Identity Management" Articles

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How Sharp Is Your Customer Data? Marketers Need to Get Smarter.

Devon DeBlasio
by Devon DeBlasio June 29th, 2018
How Sharp Is Your Customer Data? Marketers Need to Get Smarter.

Keeping your CRM data up to date is essential for the modern marketing. People change, whether it’s their address, phone number, email, or even their last name, and making sure your data keeps up with those changes can save you time and money to ensure your marketing budget isn’t wasted. Read Full Article

3 Ways to Address Compliance Regulations without Increasing Consumer Friction

Ken Pruett
by Ken Pruett June 26th, 2018
3 Ways to Address Compliance Regulations without Increasing Consumer Friction

Financial Services companies have to perform a difficult balancing act these days. Keep customers safe from fraud and identity theft while remaining compliant with regulations. Oh, and provide a great customer experience that doesn’t require excessive verification measures. Neustar has some ideas to help. Read Full Article

8 Steps to Build a Customer Intelligence-Based Data Plan

Michael  Schoen
by Michael Schoen June 22nd, 2018
8 Steps to Build a Customer Intelligence-Based Data Plan

If your data is disconnected, your business is at risk. Being able to see a fully connected customer experience is crucial for today’s people-based marketing. By following these 8 steps when setting up your strategy, your brand will be one step closer to recognizing, serving and delighting customers. Read Full Article

GDPR: Don’t Let a Good Data Crisis Go to Waste

Steven Silvers
by Steven Silvers June 1st, 2018
GDPR: Don’t Let a Good Data Crisis Go to Waste

With the implementation of GDPR, brands are going to be left searching for customer insights. But with change comes opportunity. Brands now have the chance to truly rework how they gather data in order to have more meaningful connections with their true customers. Read Full Article

Better Data Quality Is Key for Insurers to Reduce Fraud and Customer Friction

Nate Spurrier
by Nate Spurrier May 17th, 2018
Better Data Quality Is Key for Insurers to Reduce Fraud and Customer Friction

Financial Services companies constantly juggle trying to find the right mix of fraud prevention and identity verification. Falling victim to fraudster can be expensive, but so can losing a potential customer. So how are insurers using analytics and authoritative data to bridge the divide? Read Full Article