"Identity Management" Articles

Better Data Quality Is Key for Insurers to Reduce Fraud and Customer Friction

Nate Spurrier
by Nate Spurrier May 17th, 2018
Better Data Quality Is Key for Insurers to Reduce Fraud and Customer Friction

Financial Services companies constantly juggle trying to find the right mix of fraud prevention and identity verification. Falling victim to fraudster can be expensive, but so can losing a potential customer. So how are insurers using analytics and authoritative data to bridge the divide? Read Full Article

Better Data Integrity Standards Help All of Us

Julie Fleischer
by Julie Fleischer May 11th, 2018
Better Data Integrity Standards Help All of Us

Neustar has joined a select group other industry leaders as a member of the DMA Council for Data Integrity. As a strong advocate for data privacy and security, Neustar will help create standards for data use and transparency. Read Full Article

The Future of Identity Management: Precision Marketing at Scale

Andrew Artemenko
by Andrew Artemenko September 17th, 2017
The Future of Identity Management: Precision Marketing at Scale

Identity management has reached buzzword status. That’s clear from listening to Neustar’s Krishna Chettayar interview with Scott Hagedorn, founder and CEO at Hearts & Science. What’s not clear is how marketers should filter the different levels of identity that come with the massive increase in available data. Read Full Article