"Identity Data Management Platform" Articles

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Webinars: Market Analytics and Segmentation

Tomás Hernandez
by Tomás Hernandez July 17th, 2015
Webinars: Market Analytics and Segmentation

Marketers can't compete today with yesterday's segmentation platforms. Neustar's revolutionary approach enables leading companies in Telecom, Retail, Financial Services, Media and Advertising to get what they need most—marketing insights—quickly and efficiently. Join Neustar for two upcoming educational webinars to learn what an advanced segmentation system looks like, as well as case study examples for how to gain and leverage actionable insights that power omnichannel marketing precision! Read Full Article

Neustar Takes Precision Marketing to the Next Level

Carlos Sandrea
by Carlos Sandrea July 15th, 2015
Neustar Takes Precision Marketing to the Next Level

We’re thrilled to announce today that Neustar is releasing a brand new version of our integrated marketing solution, PlatformOne™. In this latest iteration, we’ve included innovative updates and features behind a newly streamlined and intuitive user interface. Read Full Article

7 Questions to Ask Your CRM Onboarding Partner

Haun Li
by Haun Li June 11th, 2015
7 Questions to Ask Your CRM Onboarding Partner

We’ve been trained to think of CRM onboarding as the holy grail of personalized marketing. Once you’re able to ingest the data from IT (after months of effort) and get it on-boarded to a data platform (a battle won from privacy), it feels like you’ve won a coveted award. But in reality, it’s after the data is onboarded when the real work begins. Read Full Article

Forrester Study Finds 72% Conversion Lift from PlatformOne

Tomás Hernandez
by Tomás Hernandez April 23rd, 2015
Forrester Study Finds 72% Conversion Lift from PlatformOne

Forrester Consulting recently conducted a Total Economic Impact™ study to examine the potential return on investment (ROI) that enterprises might realize with PlatformOne, Neustar's integrated marketing solution. The findings were compelling. Read Full Article

Infographic: How Consumers File Taxes and Spend Refunds

Tomás Hernandez
by Tomás Hernandez April 13th, 2015
Infographic: How Consumers File Taxes and Spend Refunds

In anticipation of Tax Day, Neustar dug into PlatformOne data to learn how three different generations of U.S. consumers file their taxes. We also took a close look at how family situations, daily expenses, vacations, and other major purchases compare across the three age groups. Non-intuitive consumer insights like these help marketers to understand consumers and reach them more effectively based on where they may be spending their well-earned refunds. Read Full Article