"Identity Data Management Platform" Articles

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Neustar IDMP Named a ‘Leader’ in Recent Forrester Wave

Jason Masini
by Jason Masini June 6th, 2017
Neustar IDMP Named a ‘Leader’ in Recent Forrester Wave

Neustar IDMP earns the most coveted designation, with Forrester citing our identity resolution as one of the key differentiators that marketers should consider from our platform over competitor offerings. Read Full Article

Not Getting What You Need from Your DMP? Here’s Why.

Tomás Hernandez
by Tomás Hernandez February 24th, 2016
Not Getting What You Need from Your DMP? Here’s Why.

Ever since its inception, the data management platform (DMP) has been revered as the panacea for the modern marketer deluged with numbers and information. But DMPs are falling short of their promise. According to a newly released AdAge white paper, based on a survey sponsored by Neustar, most DMPs are found to be profoundly disappointing in how well they’re meeting marketers’ needs and expectations. Yet many of the frustrations that marketers face with their DMPs are a function not of the product itself. Read Full Article

Cross Device? Cross Everything is Better!

Carlos Sandrea
by Carlos Sandrea January 14th, 2016
Cross Device? Cross Everything is Better!

We’re proud to announce today the continued evolution of our integrated marketing solution, PlatformOne™. With new cross-device frequency analysis, geographical heat maps, multi-time-zone support, and many other enhancements, the ongoing innovation of PlatformOne keeps delivering to marketers exactly what they need: holistic marketing intelligence. Read Full Article

Infographic: Forrester Total Economic Impact of Neustar PlatformOne

Tomás Hernandez
by Tomás Hernandez January 14th, 2016
Infographic: Forrester Total Economic Impact of Neustar PlatformOne

Last year, Forrester Consulting conducted a Total Economic Impact™ study to examine the potential return on investment (ROI) that enterprises might realize with PlatformOne, Neustar's integrated marketing solution. A new infographic highlights some of the more compelling findings from the study. Read Full Article

Neustar a Visionary in Gartner's Latest Magic Quadrant

Tomás Hernandez
by Tomás Hernandez January 11th, 2016
Neustar a Visionary in Gartner's Latest Magic Quadrant

Today we’re proud to announce that Neustar is once again a Visionary in Gartner’s newly released Magic Quadrant (MQ) for Digital Marketing Hubs. This is the second independent evaluation of PlatformOne by a major analyst firm, and we’re happy to be recognized for our completeness of vision and ability to execute. Read Full Article