"Identity" Articles

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Tools Financial Institutions Need to Mitigate Account Takeover & Account Origination Fraud

Adam Russell
by Adam Russell December 14th, 2018
Tools Financial Institutions Need to Mitigate Account Takeover & Account Origination Fraud

Learn how FIs are managing current and future account takeover and account origination fraud threats with a multilayered approach, without friction for legitimate customers. Read Full Article

Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way

Michael  Schoen
by Michael Schoen July 5th, 2018
Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way

Are you having a hard time identifying customers interacting with you across multiple channels? If the answer is yes, you’re not alone. Many brands struggle to tie all these touchpoints together into a single identity. We’ve got 3 pieces of advice to share. Read Full Article

Canadian Telecom Summit Highlights: Delivering Better Customer Experiences

Jonjie Sena
by Jonjie Sena June 15th, 2018
Canadian Telecom Summit Highlights: Delivering Better Customer Experiences

Some great insights were shared during the 3-day summit in Toronto, with sessions that deeply connected to Neustar’s goal of restoring trusted communications and customer engagement over the phone in an era where robocalling and scams are rampant. Read Full Article

Better Data Integrity Standards Help All of Us

Julie Fleischer
by Julie Fleischer May 11th, 2018
Better Data Integrity Standards Help All of Us

Neustar has joined a select group other industry leaders as a member of the DMA Council for Data Integrity. As a strong advocate for data privacy and security, Neustar will help create standards for data use and transparency. Read Full Article

How Aetna Cracked the Code on Data-Driven, Customer-Centric Marketing

Drew Thimme
by Drew Thimme April 27th, 2018
How Aetna Cracked the Code on Data-Driven, Customer-Centric Marketing

Neustar client, Aetna, has made great strides, per CMO David Edelman in seizing “…the opportunity to work towards improving health outcomes for all Americans.” In addition, the healthcare giant has also succeeded in connecting the dots to prove that an analytics-driven, customer-centric marketing approach also benefits their bottom line. Read Full Article