"Identity" Articles

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RSA 2019 Recap: Visibility of Threats and What Is Missing

Michael Kaczmarek
by Michael Kaczmarek March 15th, 2019
RSA 2019 Recap: Visibility of Threats and What Is Missing

The focus of RSA 2019 was undoubtedly threat visibility. Every vendor was either demonstrating the depth of their intelligence, how their systems could better identify threats to an organization’s online ecosystem, or how their systems could correlate the threats from all other systems into a single pane of glass. What is missing from all of these systems is an understanding of the people, the places, and the things about what is on the other end of the initiating connection. At Neustar, we call this understanding identity. This combination of identity with traffic and behavior to determine activity, context and intent is what Neustar calls the PredictiveEdge™. Read Full Article

Forrester Consulting: How Your Peers are Balancing Integrated Identity Verification in the Contact Center

Kelli Skodinski
by Kelli Skodinski February 22nd, 2019
Forrester Consulting: How Your Peers are Balancing Integrated Identity Verification in the Contact Center

Neustar wanted to hear directly from industry leaders regarding their current state of fraud prevention, challenges, and the effectiveness of various account takeover fraud mitigation techniques. As the leader in identity verification, we were curious to dig deep into the offline, online, and device-based identity verification methods firms deploy to tell legitimate customers’ identity from those who are seeking to do harm or falsify intent. So, in October 2018, Neustar commissioned Forrester Consulting to conduct a survey of 204 decision-makers in fraud management, authentication, and customer experience to explore fraud mitigation and consumer friction with integrated IDV. Based on the results from the survey, Forrester reported that businesses that are expanding their integrated IDV and putting their customers are the center of decision making are more coordinated and effective in their authentication strategy overall, compared to other businesses in the survey, allowing them to get more out of each method they use. Read Full Article

Tools Financial Institutions Need to Mitigate Account Takeover & Account Origination Fraud

Adam Russell
by Adam Russell December 14th, 2018
Tools Financial Institutions Need to Mitigate Account Takeover & Account Origination Fraud

Learn how FIs are managing current and future account takeover and account origination fraud threats with a multilayered approach, without friction for legitimate customers. Read Full Article

Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way

Michael  Schoen
by Michael Schoen July 5th, 2018
Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way

Are you having a hard time identifying customers interacting with you across multiple channels? If the answer is yes, you’re not alone. Many brands struggle to tie all these touchpoints together into a single identity. We’ve got 3 pieces of advice to share. Read Full Article

Canadian Telecom Summit Highlights: Delivering Better Customer Experiences

Jonjie Sena
by Jonjie Sena June 15th, 2018
Canadian Telecom Summit Highlights: Delivering Better Customer Experiences

Some great insights were shared during the 3-day summit in Toronto, with sessions that deeply connected to Neustar’s goal of restoring trusted communications and customer engagement over the phone in an era where robocalling and scams are rampant. Read Full Article