"Identity" Articles

Canadian Telecom Summit Highlights: Delivering Better Customer Experiences

Jonjie Sena
by Jonjie Sena June 15th, 2018
Canadian Telecom Summit Highlights: Delivering Better Customer Experiences

Some great insights were shared during the 3-day summit in Toronto, with sessions that deeply connected to Neustar’s goal of restoring trusted communications and customer engagement over the phone in an era where robocalling and scams are rampant. Read Full Article

Better Data Integrity Standards Help All of Us

Julie Fleischer
by Julie Fleischer May 11th, 2018
Better Data Integrity Standards Help All of Us

Neustar has joined a select group other industry leaders as a member of the DMA Council for Data Integrity. As a strong advocate for data privacy and security, Neustar will help create standards for data use and transparency. Read Full Article

How Aetna Cracked the Code on Data-Driven, Customer-Centric Marketing

Drew Thimme
by Drew Thimme April 27th, 2018
How Aetna Cracked the Code on Data-Driven, Customer-Centric Marketing

Neustar client, Aetna, has made great strides, per CMO David Edelman in seizing “…the opportunity to work towards improving health outcomes for all Americans.” In addition, the healthcare giant has also succeeded in connecting the dots to prove that an analytics-driven, customer-centric marketing approach also benefits their bottom line. Read Full Article

How Next-Gen Digital Identity Verification & Authentication Disrupts the Fraudster, Delights the Consumer

Andy Kim
by Andy Kim January 25th, 2018
How Next-Gen Digital Identity Verification & Authentication Disrupts the Fraudster, Delights the Consumer

When businesses can verify and authenticate the identity of who is on the other end of every transaction, it’s a win-win for both the business and the consumer. Not only does it reduce fraud, it also makes for a faster, more seamless customer experience. Read Full Article

The Future of Identity Management: Precision Marketing at Scale

Andrew Artemenko
by Andrew Artemenko September 17th, 2017
The Future of Identity Management: Precision Marketing at Scale

Identity management has reached buzzword status. That’s clear from listening to Neustar’s Krishna Chettayar interview with Scott Hagedorn, founder and CEO at Hearts & Science. What’s not clear is how marketers should filter the different levels of identity that come with the massive increase in available data. Read Full Article