"Forrester" Articles

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Forrester Consulting: How Your Peers are Balancing Integrated Identity Verification in the Contact Center

Kelli Skodinski
by Kelli Skodinski February 22nd, 2019
Forrester Consulting: How Your Peers are Balancing Integrated Identity Verification in the Contact Center

Neustar wanted to hear directly from industry leaders regarding their current state of fraud prevention, challenges, and the effectiveness of various account takeover fraud mitigation techniques. As the leader in identity verification, we were curious to dig deep into the offline, online, and device-based identity verification methods firms deploy to tell legitimate customers’ identity from those who are seeking to do harm or falsify intent. So, in October 2018, Neustar commissioned Forrester Consulting to conduct a survey of 204 decision-makers in fraud management, authentication, and customer experience to explore fraud mitigation and consumer friction with integrated IDV. Based on the results from the survey, Forrester reported that businesses that are expanding their integrated IDV and putting their customers are the center of decision making are more coordinated and effective in their authentication strategy overall, compared to other businesses in the survey, allowing them to get more out of each method they use. Read Full Article

It’s True: Brands With Advanced Analytics Culture Report Better Business Results

Marc Vermut
by Marc Vermut October 26th, 2018
It’s True: Brands With Advanced Analytics Culture Report Better Business Results

Neustar is excited to release the findings of our 2018 study with Forrester in partnership with the ANA - via the Neustar-powered Data Analytics Center (DAC) – that verifies that brands with an advanced analytics culture report higher ROI, revenue, and marketing efficiency. Read Full Article

Neustar IDMP Named a ‘Leader’ in Recent Forrester Wave

Jason Masini
by Jason Masini June 6th, 2017
Neustar IDMP Named a ‘Leader’ in Recent Forrester Wave

Neustar IDMP earns the most coveted designation, with Forrester citing our identity resolution as one of the key differentiators that marketers should consider from our platform over competitor offerings. Read Full Article

Unified Marketing Impact Analytics: A Q & A with Forrester Research

MarketShare
by MarketShare February 28th, 2017
Unified Marketing Impact Analytics: A Q & A with Forrester Research

UMIA is a blend of statistical techniques that assigns business value to each element of the marketing mix at both a strategic and tactical level. Read Full Article

Unified Marketing Impact Analytics: A Q&A with Forrester Research

Tomás Hernandez
by Tomás Hernandez March 28th, 2016
Unified Marketing Impact Analytics: A Q&A with Forrester Research

Unified marketing impact analytics (UMIA) is a blend of statistical techniques that assigns business value to each element of the marketing mix at both a strategic and tactical level. To gain a full view of marketing performance, UMIA uses a combination of approaches in marketing analytics. To provide a better understanding of unified marketing impact analytics, Neustar recently commissioned Forrester Research to share its insights though a question-and-answer session with Tina Moffett, a senior analyst at Forrester. Read Full Article