"Events" Articles

Where is Attribution Headed in 2015? (Video)

Haun Li
by Haun Li March 2nd, 2015
Where is Attribution Headed in 2015? (Video)

Video: leading analytics professionals explore where attribution is headed in 2015. From AdExchanger’s Industry Preview event. Read Full Article

From the DLD Conference: Meet the Decision Economy (Video)

Chris Elliott
by Chris Elliott January 18th, 2015
From the DLD Conference: Meet the Decision Economy (Video)

DLD15 session: Is the CMO the new CTO? Read Full Article

Larry Downes Weighs in on LNPA in CNET

Michael Spencer
by Michael Spencer January 5th, 2015
Larry Downes Weighs in on LNPA in CNET

Internet analyst and author Larry Downes is asking the FCC why it is considering using a new vendor to manage the NPAC. His conclusion: "No good reason." Read Full Article

ANA NYC Private Roundtable: Discussion on Brand Value

Haun Li
by Haun Li September 15th, 2013
ANA NYC Private Roundtable: Discussion on Brand Value

The Association of National Advertisers, in conjunction with the Marketing Science Institute and MarketShare discuss measuring the financial impact of strong brands on business. Read Full Article

The Next Era in Marketing Attribution - From Adobe Digital Marketing Summit 2012

Haun Li
by Haun Li March 21st, 2012
The Next Era in Marketing Attribution - From Adobe Digital Marketing Summit 2012

MarketShare, with Adobe, hosted a breakout session introducing the new cross-channel attribution and optimization platform, MarketShare 360. Read Full Article