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September Events Round Up: It’s All About the Customer Experience

Holly O’Hora
by Holly O’Hora October 6th, 2017
September Events Round Up: It’s All About the Customer Experience

It was a very busy month of events for the Neustar team, including Mobile World Congress Americas, the Brandify Summit, The Place Conference, and Engage 2017. Learn more about all the fantastic events that were focused on improving customer experience, mobile engagement and local presence. Read Full Article

Do These 4 Things to Attract, Retain, and Keep Top Talent

Shira Dinour
by Shira Dinour September 20th, 2017
Do These 4 Things to Attract, Retain, and Keep Top Talent

Given today’s culture where everyone is running to the next big, new, bright, and shiny thing, how do you retain and attract top talent? At the inaugural Neustar Connect Marketing Forum, we had the opportunity to listen to a panel moderated by Bruce Brown from Daversa Partners tell us what The Future of Talent looks like. Here are four essential elements that session panelists say make their organizations successful when it comes to recruiting, and keeping, top talent. Read Full Article

The Power of Connection: Brands, Data, and Consumer Understanding

Maria Kiskis
by Maria Kiskis September 20th, 2017
The Power of Connection: Brands, Data, and Consumer Understanding

Imagine a world in which you can receive feedback on a daily basis. What are your customers thinking? What do they want? What does loyalty mean? And what data does understanding your customer start with? These are the questions we were lucky to hear VP, Global Head of Media, Data and Digital of McDonald's Bob Rupcyznski, Lucinda Martinez, Senior VP at HBO and Peter Pham, Co-Founder of Science discuss with Neustar VP of Product Marketing, Julie Fleischer. Read Full Article

The Future of Identity Management: Precision Marketing at Scale

Andrew Artemenko
by Andrew Artemenko September 17th, 2017
The Future of Identity Management: Precision Marketing at Scale

Identity management has reached buzzword status. That’s clear from listening to Neustar’s Krishna Chettayar interview with Scott Hagedorn, founder and CEO at Hearts & Science. What’s not clear is how marketers should filter the different levels of identity that come with the massive increase in available data. Read Full Article

The Future of Measurement Requires Bold Leadership

Drew Thimme
by Drew Thimme September 17th, 2017
The Future of Measurement Requires Bold Leadership

The Future of Measurement, according to leaders across industries – in conversation with Neustar VP of Marketing Julie Fleischer – is about bold leadership, asking the right questions, understanding complex customers and enabling teams to take action, one provable, measurable step at a time. Read Full Article