"Digital Marketing" Articles

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Marketing Performance Measurement: A Q&A with Forrester Research

MarketShare
by MarketShare February 29th, 2016
Marketing Performance Measurement: A Q&A with Forrester Research

Marketers today seek a nuanced approach to measurement—one that provides a unified view of customer interactions and develops complex cross-channel analytics. Read Full Article

What Sets the Best Attribution Models Apart?

MarketShare
by MarketShare February 24th, 2016
What Sets the Best Attribution Models Apart?

The four key components of marketing attribution modeling Read Full Article

Who Cares About the Grammy Awards?

Lina Miranda
by Lina Miranda February 12th, 2016
Who Cares About the Grammy Awards?

Hot on the heels of the biggest game of the year for American football fans is the biggest show of the year for music lovers. On Monday, February 15, 2016, the National Academy of Recording Arts and Sciences will air its annual Grammy Awards to recognize outstanding achievements in the music industry. Who exactly are these viewers? Obviously they love music. But a deeper look tells us so much more. Read Full Article

4 Ways Digital Marketing Can Drive In-Store Results

Haun Li
by Haun Li January 7th, 2015
4 Ways Digital Marketing Can Drive In-Store Results

Digital marketing is the new driver of in-store sales. Learn how in this piece by MarketShare. Read Full Article

Webinar: Improve Your Digital Campaigns With Neustar Media Intelligence

Chris Pilbeam
by Chris Pilbeam September 2nd, 2014
Webinar: Improve Your Digital Campaigns With Neustar Media Intelligence

This webinar hosted by Neustar’s Yosha Ulrich-Sturmat and Sprint’s Starla West will help you to increase the performance of your digital marketing campaigns. Read Full Article