"Digital Advertising" Articles

Marketers Who Spend-to-Learn Today Look Smarter Long Term

Julie Fleischer
by Julie Fleischer December 6th, 2017
Marketers Who Spend-to-Learn Today Look Smarter Long Term

To successfully meet growth targets, modern marketers have to make every dollar count. And one of the best ways to do that is to invest in measurement technology to see how their marketing campaigns are performing across channels. Read Full Article

Why Brands Should Shift Their Focus from Data to Identity

Steven Wolfe Pereira
by Steven Wolfe Pereira August 14th, 2017
Why Brands Should Shift Their Focus from Data to Identity

Now is a great time for marketers to band together and go on the offensive by taking control of the data conversation. With trusted identity, data becomes an indispensable marketing asset that can used to drive reach, conversion and growth. Read Full Article

Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

Zarnaz Arlia
by Zarnaz Arlia July 25th, 2017
Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

The 2017 Ad Age Fact Pack on the Leading National Advertisers shows some fascinating stats in how brands advertise their products, and how much they spend to do it. Read Full Article

A Trusted Way for Your Business to Be Found

Holly O’Hora
by Holly O’Hora March 23rd, 2017
A Trusted Way for Your Business to Be Found

When it comes time to search for a local business, Neustar Localeze ensures customers can find accurate information through all forms of online tools, from Google to GPS/navigation apps, with your most up-to-date information. Read Full Article

What Sets the Best Attribution Models Apart?

MarketShare
by MarketShare February 24th, 2016
What Sets the Best Attribution Models Apart?

The four key components of marketing attribution modeling Read Full Article