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Six New Year Data Health Tips to Help You Better Target Customers

Aruna Paramasivam
by Aruna Paramasivam December 28th, 2015
Six New Year Data Health Tips to Help You Better Target Customers

As we get ready to end the year and prepare for an exciting 2016 where plenty of marketing predictions abound, one concept remains clear: the focus on better targeting the right customers is top of mind for many marketers. Read Full Article

Forrester Study Finds 72% Conversion Lift from PlatformOne

Tomás Hernandez
by Tomás Hernandez April 23rd, 2015
Forrester Study Finds 72% Conversion Lift from PlatformOne

Forrester Consulting recently conducted a Total Economic Impact™ study to examine the potential return on investment (ROI) that enterprises might realize with PlatformOne, Neustar's integrated marketing solution. The findings were compelling. Read Full Article

Webinars: Learn to Unlock the Potential of Your Customer Data

Tomás Hernandez
by Tomás Hernandez March 12th, 2015
Webinars: Learn to Unlock the Potential of Your Customer Data

While Data Onboarding is a powerful tool, ultimately, it's a means to an end. Maximize the value of your CRM data by matching it with our high-quality authoritative identity data and connecting the dots to amplify your segmentation and cross-device targeting, as well as measuring and optimizing your marketing campaigns in real time. Join Neustar for two upcoming educational webinars on Data Onboarding to learn how to harness your customer data for improved marketing performance and precision. Read Full Article

Data Setup: Get Beyond the Grunt Work

Anna  Dorofiyenko
by Anna Dorofiyenko October 29th, 2014
Data Setup: Get Beyond the Grunt Work

Get beyond the grunt work of "data wrangling" with these steps for data setup from Anna Dorofiyenko, VP of Data Management. Read Full Article