"Data Management Platform" Articles

Why Every CMO Should Care About Their DMP

Alex LePage
by Alex LePage December 12th, 2017
Why Every CMO Should Care About Their DMP

Learn how a DMP can be the answer for CMOs under pressure to justify every marketing dollar. Growth is the name of the game and getting insights into the customer journey across all marketing channels is the key. Read Full Article

Neustar IDMP Named a ‘Leader’ in Recent Forrester Wave

Jason Masini
by Jason Masini June 6th, 2017
Neustar IDMP Named a ‘Leader’ in Recent Forrester Wave

Neustar IDMP earns the most coveted designation, with Forrester citing our identity resolution as one of the key differentiators that marketers should consider from our platform over competitor offerings. Read Full Article

Six New Year Data Health Tips to Help You Better Target Customers

Aruna Paramasivam
by Aruna Paramasivam December 28th, 2015
Six New Year Data Health Tips to Help You Better Target Customers

As we get ready to end the year and prepare for an exciting 2016 where plenty of marketing predictions abound, one concept remains clear: the focus on better targeting the right customers is top of mind for many marketers. Read Full Article

Neustar Takes Precision Marketing to the Next Level

Carlos Sandrea
by Carlos Sandrea July 15th, 2015
Neustar Takes Precision Marketing to the Next Level

We’re thrilled to announce today that Neustar is releasing a brand new version of our integrated marketing solution, PlatformOne™. In this latest iteration, we’ve included innovative updates and features behind a newly streamlined and intuitive user interface. Read Full Article

7 Questions to Ask Your CRM Onboarding Partner

Haun Li
by Haun Li June 11th, 2015
7 Questions to Ask Your CRM Onboarding Partner

We’ve been trained to think of CRM onboarding as the holy grail of personalized marketing. Once you’re able to ingest the data from IT (after months of effort) and get it on-boarded to a data platform (a battle won from privacy), it feels like you’ve won a coveted award. But in reality, it’s after the data is onboarded when the real work begins. Read Full Article