"Data Management Platform" Articles

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Marketing Labels to Boost Data Transparency

Devon DeBlasio
by Devon DeBlasio December 4th, 2018
Marketing Labels to Boost Data Transparency

Neustar has teamed with leading marketer groups, as well as other data providers, to develop third-party labeling standards to help marketers get a clearer understanding of the data they’re buying. Read Full Article

8 Steps to Build a Customer Intelligence-Based Data Plan

Michael  Schoen
by Michael Schoen June 22nd, 2018
8 Steps to Build a Customer Intelligence-Based Data Plan

If your data is disconnected, your business is at risk. Being able to see a fully connected customer experience is crucial for today’s people-based marketing. By following these 8 steps when setting up your strategy, your brand will be one step closer to recognizing, serving and delighting customers. Read Full Article

7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Julie Fleischer
by Julie Fleischer May 2nd, 2018
7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Sets of numbers can be misunderstood if they lack integrity. Having a complete view of the consumer by connecting both the online and offline worlds is just the start to ensuring you aren’t working off crap data. Read Full Article

Your Marketing Measurement Plan Is Broken — 4 Steps to a Unified Analytics Fix

Marc Vermut
by Marc Vermut March 21st, 2018
Your Marketing Measurement Plan Is Broken — 4 Steps to a Unified Analytics Fix

As advertising has become relentlessly omnichannel and people-based, many brand marketers have found that their analytics have failed to keep up. Here are 4 steps you can take to move toward a unified analytics approach and start reaping the rewards. Read Full Article

Is Your People-Based Marketing Stacked for Success?

Alex LePage
by Alex LePage February 8th, 2018
Is Your People-Based Marketing Stacked for Success?

Technology has allowed marketers to know their customers like never before. But CRM data only goes so deep, and the information can change in an instant. There is a better way — a data management platform (DMP) that leverages identity resolution to connect the online and offline worlds. Read Full Article