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MWC 2019: Change is in the air… Really this time

Jonjie Sena
by Jonjie Sena March 8th, 2019
MWC 2019: Change is in the air… Really this time

Since 2006, I’ve made the annual pilgrimage to Barcelona for the leading conference on all things mobile and telecom. Yet despite the predictable overindulgence of tapas and rioja, it’s clear things have changed, and MWC Barcelona 2019 (recently renamed from Mobile World Congress) has evolved. Forbes opines that “MWC is no longer a show just for the telco space. Not even close. It is one of the world’s greatest showcases of enterprise technology and emerging trends.” The event’s evolution, from a telecom focus to one that leverages telecom for enterprise success, is a familiar experience for Neustar. Read Full Article

The 2019 ANA Genius Awards is Open For Entries

Dori Fern
by Dori Fern March 4th, 2019
The 2019 ANA Genius Awards is Open For Entries

Brand marketers: This could be your year to get recognized for the strides you’ve made in marketing measurement and analytics. Nominations and entries are now being accepted for the 2019 ANA Genius Awards for Excellence in Marketing Analytics, presented by Neustar. Read Full Article

IPv6: Helping You Make the Right Decisions

Steve Hindman
by Steve Hindman February 25th, 2019
IPv6: Helping You Make the Right Decisions

As the deployment of IPv6 has increased, the number of devices and people using IPv6 addresses has also grown. Companies that use IP address information to make decisions about user experience, legal compliance, or risk assessment should consider whether it’s time to incorporate IPv6 geolocation data into their toolset. Neustar's IP GeoPoint IPv6 data provides insight into over 99% of all routable IPv6 addresses. Read Full Article

Forrester Consulting: How Your Peers are Balancing Integrated Identity Verification in the Contact Center

Kelli Skodinski
by Kelli Skodinski February 22nd, 2019
Forrester Consulting: How Your Peers are Balancing Integrated Identity Verification in the Contact Center

Neustar wanted to hear directly from industry leaders regarding their current state of fraud prevention, challenges, and the effectiveness of various account takeover fraud mitigation techniques. As the leader in identity verification, we were curious to dig deep into the offline, online, and device-based identity verification methods firms deploy to tell legitimate customers’ identity from those who are seeking to do harm or falsify intent. So, in October 2018, Neustar commissioned Forrester Consulting to conduct a survey of 204 decision-makers in fraud management, authentication, and customer experience to explore fraud mitigation and consumer friction with integrated IDV. Based on the results from the survey, Forrester reported that businesses that are expanding their integrated IDV and putting their customers are the center of decision making are more coordinated and effective in their authentication strategy overall, compared to other businesses in the survey, allowing them to get more out of each method they use. Read Full Article

It’s True: Brands With Advanced Analytics Culture Report Better Business Results

Marc Vermut
by Marc Vermut October 26th, 2018
It’s True: Brands With Advanced Analytics Culture Report Better Business Results

Neustar is excited to release the findings of our 2018 study with Forrester in partnership with the ANA - via the Neustar-powered Data Analytics Center (DAC) – that verifies that brands with an advanced analytics culture report higher ROI, revenue, and marketing efficiency. Read Full Article