"Data" Articles

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Better Data Integrity Standards Help All of Us

Julie Fleischer
by Julie Fleischer May 11th, 2018
Better Data Integrity Standards Help All of Us

Neustar has joined a select group other industry leaders as a member of the DMA Council for Data Integrity. As a strong advocate for data privacy and security, Neustar will help create standards for data use and transparency. Read Full Article

7 Deadly GDPR Assumptions You Can’t Afford to Make

Andy Kim
by Andy Kim March 30th, 2018
7 Deadly GDPR Assumptions You Can’t Afford to Make

With the GDPR compliance deadline quickly approaching, time is of the essence for companies to take the necessary steps to protect consumers’ personal data. Making mistakes based on assumptions could cost an organization millions in fines. Read Full Article

Data Decay Is the Enemy of Every Call Center

Tom Nowaczyk
by Tom Nowaczyk January 22nd, 2018
Data Decay Is the Enemy of Every Call Center

Steering clear of violating TCPA regulations should be the goal of every call center that reaches out to consumers. Lawsuits can climb into the millions. Using accurate consumer contact information that is proactively updated through a third party can go a long way to staying in compliance. Read Full Article

The Power of Connection: Brands, Data, and Consumer Understanding

Maria Kiskis
by Maria Kiskis September 20th, 2017
The Power of Connection: Brands, Data, and Consumer Understanding

Imagine a world in which you can receive feedback on a daily basis. What are your customers thinking? What do they want? What does loyalty mean? And what data does understanding your customer start with? These are the questions we were lucky to hear VP, Global Head of Media, Data and Digital of McDonald's Bob Rupcyznski, Lucinda Martinez, Senior VP at HBO and Peter Pham, Co-Founder of Science discuss with Neustar VP of Product Marketing, Julie Fleischer. Read Full Article

Big Data: Insightful or Exclusionary?

Tomás Hernandez
by Tomás Hernandez February 8th, 2016
Big Data: Insightful or Exclusionary?

When it comes to information for and about consumers, is big data everything it promises to be? And do we all have the potential to benefit equally from the insights derived from that data? In an effort to answer these questions, the Federal and Trade Commission (FTC) recently investigated the advantages and risks to consumers of using big data. Read Full Article