"Customer Intelligence" Articles

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The Secret Sauce of McDonald’s Customer Loyalty

Kristin Rosmorduc
by Kristin Rosmorduc September 20th, 2017
The Secret Sauce of McDonald’s Customer Loyalty

Loyalty is the holy grail of almost every company that serves a customer. Brian Nienhaus, CEO of WeAreUnlimited, discussed The Future of Loyalty at Neustar Connect. Read Full Article

The Future of Identity Management: Precision Marketing at Scale

Andrew Artemenko
by Andrew Artemenko September 17th, 2017
The Future of Identity Management: Precision Marketing at Scale

Identity management has reached buzzword status. That’s clear from listening to Neustar’s Krishna Chettayar interview with Scott Hagedorn, founder and CEO at Hearts & Science. What’s not clear is how marketers should filter the different levels of identity that come with the massive increase in available data. Read Full Article

These 3 Trends Will Make You a Better Marketer

Ryan Galili
by Ryan Galili September 12th, 2017
These 3 Trends Will Make You a Better Marketer

The Future of Marketing, according to Michael Wolf, Founder and CEO of Activate — in conversation with Neustar CMO Steven Wolfe Pereira — revolves around messaging bots, television, and cable killers like Netflix. Read Full Article

How Identity Makes for a Better Connected Customer Experience

Zarnaz Arlia
by Zarnaz Arlia September 11th, 2017
How Identity Makes for a Better Connected Customer Experience

Marketers have more avenues than ever before to reach their customers through both the online and offline worlds. But customers are expecting more out of brands too. Trusted identity is the key to a positive connected customer experience. Read Full Article

Why Brands Should Shift Their Focus from Data to Identity

Steven Wolfe Pereira
by Steven Wolfe Pereira August 14th, 2017
Why Brands Should Shift Their Focus from Data to Identity

Now is a great time for marketers to band together and go on the offensive by taking control of the data conversation. With trusted identity, data becomes an indispensable marketing asset that can used to drive reach, conversion and growth. Read Full Article