"Customer Intelligence" Articles

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The Power of Connection: Brands, Data, and Consumer Understanding

Maria Kiskis
by Maria Kiskis September 20th, 2017
The Power of Connection: Brands, Data, and Consumer Understanding

Imagine a world in which you can receive feedback on a daily basis. What are your customers thinking? What do they want? What does loyalty mean? And what data does understanding your customer start with? These are the questions we were lucky to hear VP, Global Head of Media, Data and Digital of McDonald's Bob Rupcyznski, Lucinda Martinez, Senior VP at HBO and Peter Pham, Co-Founder of Science discuss with Neustar VP of Product Marketing, Julie Fleischer. Read Full Article

The Secret Sauce of McDonald’s Customer Loyalty

Kristin Rosmorduc
by Kristin Rosmorduc September 20th, 2017
The Secret Sauce of McDonald’s Customer Loyalty

Loyalty is the holy grail of almost every company that serves a customer. Brian Nienhaus, CEO of WeAreUnlimited, discussed The Future of Loyalty at Neustar Connect. Read Full Article

The Future of Identity Management: Precision Marketing at Scale

Andrew Artemenko
by Andrew Artemenko September 17th, 2017
The Future of Identity Management: Precision Marketing at Scale

Identity management has reached buzzword status. That’s clear from listening to Neustar’s Krishna Chettayar interview with Scott Hagedorn, founder and CEO at Hearts & Science. What’s not clear is how marketers should filter the different levels of identity that come with the massive increase in available data. Read Full Article

These 3 Trends Will Make You a Better Marketer

Ryan Galili
by Ryan Galili September 12th, 2017
These 3 Trends Will Make You a Better Marketer

The Future of Marketing, according to Michael Wolf, Founder and CEO of Activate — in conversation with Neustar CMO Steven Wolfe Pereira — revolves around messaging bots, television, and cable killers like Netflix. Read Full Article

How Identity Makes for a Better Connected Customer Experience

Zarnaz Arlia
by Zarnaz Arlia September 11th, 2017
How Identity Makes for a Better Connected Customer Experience

Marketers have more avenues than ever before to reach their customers through both the online and offline worlds. But customers are expecting more out of brands too. Trusted identity is the key to a positive connected customer experience. Read Full Article