"Customer Intelligence" Articles

Why Can’t My Marketing Data Work Harder?

Ken Barbieri
by Ken Barbieri July 16th, 2014
Why Can’t My Marketing Data Work Harder?

While 70% of marketers think omnichannel marketing is important, only 19% are currently linking marketing data across channels. Read Full Article

How Good Is Your Customer Intelligence?

Rob Gatto
by Rob Gatto June 26th, 2014
How Good Is Your Customer Intelligence?

A marketing message can only work if it reaches its intended target. When assessing the quality of customer intelligence, ask these five key questions. Read Full Article

10 Essential Things To Know About Local Search Marketing in 2014

Mike Pycha
by Mike Pycha April 25th, 2014
10 Essential Things To Know About Local Search Marketing in 2014

Ten things to know about local search marketing in 2014, as found in the 7th Annual Local Search Study conducted by Neustar and 15miles. Read Full Article

Infographic: What’s a Snowboarder’s Favorite Off-Slope Brands?

Michael Spencer
by Michael Spencer February 21st, 2014
Infographic: What’s a Snowboarder’s Favorite Off-Slope Brands?

This infographic presents a snapshot of snowboarders and their favorite brands, to help you target this audience better in your marketing efforts. Read Full Article

Graphic: Who’s REALLY Watching the Winter Olympics?

Michael Spencer
by Michael Spencer February 12th, 2014
Graphic: Who’s REALLY Watching the Winter Olympics?

This infographic details the audience demographics of Sochi 2014 Winter Olympics fans. Great information for marketers running winter sports-themed campaigns. Read Full Article