"Customer Intelligence" Articles

Is Fraud the Real Culprit for Wasted Ad Spend?

Zarnaz Arlia
by Zarnaz Arlia May 17th, 2017
Is Fraud the Real Culprit for Wasted Ad Spend?

Ad fraud wastes billions in marketing budgets each year. The best solution brands can employ is investing more in customer identity to ensure they are reaching the right people. Read Full Article

How Strong is Your Customer Graph?

Peggy Liao
by Peggy Liao May 11th, 2017
How Strong is Your Customer Graph?

A connected customer graph offers marketers the ability to establish a comprehensive, up-to-date, and reliable view of their customers. This 360-degree view allows marketers to not only identify and target high-value prospects; it gives them the foundation for continued customer satisfaction as their relationship grows with customers after the first conversion. Read Full Article

Who Cares About the Grammy Awards?

Lina Miranda
by Lina Miranda February 12th, 2016
Who Cares About the Grammy Awards?

Hot on the heels of the biggest game of the year for American football fans is the biggest show of the year for music lovers. On Monday, February 15, 2016, the National Academy of Recording Arts and Sciences will air its annual Grammy Awards to recognize outstanding achievements in the music industry. Who exactly are these viewers? Obviously they love music. But a deeper look tells us so much more. Read Full Article

Webinars: Learn to Unlock the Potential of Your Customer Data

Tomás Hernandez
by Tomás Hernandez March 12th, 2015
Webinars: Learn to Unlock the Potential of Your Customer Data

While Data Onboarding is a powerful tool, ultimately, it's a means to an end. Maximize the value of your CRM data by matching it with our high-quality authoritative identity data and connecting the dots to amplify your segmentation and cross-device targeting, as well as measuring and optimizing your marketing campaigns in real time. Join Neustar for two upcoming educational webinars on Data Onboarding to learn how to harness your customer data for improved marketing performance and precision. Read Full Article

Psychographics: A Deeper Understanding of Your Customers

Tomás Hernandez
by Tomás Hernandez February 23rd, 2015
Psychographics: A Deeper Understanding of Your Customers

The key motive driving any marketer’s interest in analytics is to understand and predict consumer behavior. To that end, different types of data are gathered and analyzed, among which are those that describe the profile of a shopper. Characteristics such as age, gender, race, ethnicity, marital status, and household income are essential for customer segmentation and targeting. But demographic data has its limitations. The effects of marketing on the choices and behavior of shoppers is psychological and therefore more deeply measured by a very different category of data known as psychographics. Read Full Article